Creating a pre campaign marketing strategy is absolutely critical to the success of your crowdfunding campaign. Oftentimes, crowdfunding campaign owners find that they are not getting the level of success that they are looking for when they launch their campaign. This is because of a lack of enrollment from their following, family, friends and other connected influencers.
You need to start your campaign pre marketing almost 3-4 months in advance of your campaign. Build a simple website that shows your project and make sure to have a place where people can sign up with their email address in order to get updates. Keep the communication flowing with them and get them excited about the launch of your campaign so that they are compelled to fund your campaign during the most critical first week of the campaign.
Whatever Social Media that you know how to use, whether Facebook, Instagram or something else, stick to it and do it well. Get people to start going to your website and don’t be afraid to do an ad that starts to direct traffic to the website.
We typically recommend having about 40% of your campaign funded before you even launch. By having conservative goals and by having funding secured well in advance of the campaign launch you are ensuring your success of the campaign.
Remember that a good campaign is hard to launch. There are a lot of elements that go into the strategy before, during and after the campaign. Preparing the right video, pictures and graphics can be a daunting task. By hiring the IGNITE Agency, you’ll increasing your chances of campaign success tremendously. We will welcome you into our network and will create a world-class crowdfunding campaign for you.
I look forward to your crowdfunding campaign success! 🙂