Winnies Jumpers

It’s not easy to juggle academic commitments with running a business but brother-sister duo Hugo and Charlotte Worsley are doing just that by launching their own clothing brand, Winnies Jumpers, while at university. We caught up with Hugo to find out more about the startup in 60 seconds.

0-5 seconds: Sum your business up in a sentence:

Winnies is a retro inspired colourful jumper company. 

5-10 seconds: What’s the business model?

We are students selling to students. This allows us to develop garments that genuinely reflect what our peers are after and forces us to stay proactive rather than reactive in terms of changing consumer demands.

10-15 seconds: Who are your competitors?

There are several university clothing brands popping up, however, we don’t feel we are aligned to any one in particular, we bring together a collection of characteristics from many different labels.

15-20 seconds: What’s your USP?

The original tri-coloured jumper maker.

20-25 seconds: How have you funded it so far?

Every penny invested has been funded through sales. As we were originally responsible for stitching our jumpers we were able to produce individual pieces and make the appropriate mark up to cover our over heads. What’s great about our model is we have been able to make a profit from day one. 

25-30 seconds: What were you doing before?

Charlotte took a year off to travel the world before getting stuck into her studies at Newcastle University, whilst Hugo has been completing a 4 year university course in Lausanne, Switzerland. 

30-35 seconds: Where did the idea come from?

4 years ago! We were spending the summer at our families lake house in Canada and with little but a sewing machine to keep us busy we learnt how to stitch… With several old, colourful and whacky jumpers lying around, we thought it would be fun to pull them apart, swap arms and stitch them back together to create something pretty unique.

Since then, the small amount of jumpers that were made that summer are still being worn, so we decided to launch a whole range! 

35-40 seconds: What’s the smartest thing you’ve done so far?

Keeping all aspects of the business based in England. Being able to support local businesses and individuals has been greatly rewarding. 

40-45 seconds: What’s the stupidest?

Thinking that starting a company whilst at university was going to be easy… 

45-50 seconds: If your business was a biscuit, what would it be?

A party ring. Party party

50-55 seconds: Which idea are you a bit jealous of?

NikeiD – being able customise and personalise your garments. We are currently looking into the idea of developing a bespoke offer. 

55-60 seconds: Where are you going to be in 12 months’ time?

In high street shops across the UK!

Check out www.smarta.com

2 thoughts on “Winnies Jumpers”

  1. Worthing Business Network says:

    Look forward to reading more posts.

  2. Fiona says:

    Should make business introduction in few words as possible so it’s suitable for tweeter feeds and link them here. Most effective social media for marketing.

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