Category Archives: Making Decisions

Give The People What They Want

…isn’t nearly as powerful as teaching people what they need. There’s always a shortcut available, a way to be a little more ironic, cheaper, more instantly understandable. There’s the chance to play into our desire to be entertained and distracted, regardless of the cost. Most

A three-step marketing ladder

Probably worth reviewing at your next marketing meeting (or every marketing meeting)… There’s a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.


I wanted to quit my job. I hated my boss. He always yelled at me. I hated my co-workers. They always yelled at me. I was addicted to playing chess online. One time my girlfriend called at 6pm and said, “don’t forget, we have guests