Foreign embassies in the UK.

Use this list responsibly. Be creative in your approach. Adding value in an unselfish way is the best strategy for collaboration.

Here is the London Diplomatic List contains the addresses and contact details of all embassies and High Commissions.

London Diplomatic List

Heads of Mission in order of precedence and their spouses

Consular Offices outside London

Honorary Consulates within the UK

 

Updated January 2018

**Please note, this article is estimated 1hr 40mins reading time.

 

Increase performance through breathing

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1089-1094 | Added on Thursday, 28 December 2017 14:05:56

 

Before I describe the exercise, I shall repeat my usual refrain: Don’t be stupid and hurt yourself, please.

 

Use a very soft surface in case you face plant. Do a set of push-ups and end a few repetitions short of failure. Record the number. Rest at least 30 minutes. Do ~40 repetitions of the following breathing exercise: Max inhale (raise chest) and “let go” exhale (drop chest sharply). The let-go exhale can be thought of as a short “hah.” If you’re doing this correctly, after 20 to 30 reps you might feel loose, mild lightheadedness, and a little bit of tingling. The tingling is often felt in the hands first. On the last breathing cycle, breathe in completely, exhale completely, then do another set of push-ups. More often than not, people will experience a sharp increase in the max number of push-ups, even though their lungs are empty.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1097 | Added on Thursday, 28 December 2017 14:06:55

 

 

Why cold shower is good for you.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1097-1097 | Added on Thursday, 28 December 2017 14:06:55

 

COLD IS A GREAT PURIFYING FORCE

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1324 | Added on Thursday, 28 December 2017 14:10:41

 

                                

Question template in messaging potential mentors.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1312-1324 | Added on Thursday, 28 December 2017 14:10:41

 

DECONSTRUCTING SPORTS AND SKILLS WITH QUESTIONS

As Tony Robbins would say, “The quality of your questions determines the quality of your life.” When I was interviewing athletes and coaches from 2008 to 2010, digging up non-obvious tactics for The 4-Hour Body, I sent different combinations of the following questions to dozens of experts. These can be modified for any skill or topic, not just sports. Just replace [SPORT] with what you want to learn, and track down your mentors. You can often find past gold and silver medalists willing to answer these via Skype for $50 to $100 per hour, which is an incredible steal and could save you years of wasted effort.

 

  • Who is good at [SPORT] despite being poorly built for it
  • Who’s good at this who shouldn’t be?
  • Who are the most controversial or unorthodox athletes or trainers in [SPORT]? Why?
  • What do you think of them?
  • Who are the most impressive lesser-known teachers?
  • What makes you different?
  • Who trained you or influenced you?
  • Have you trained others to do this?
  • Have they replicated your results?
  • What are the biggest mistakes and myths you see in [SPORT] training?
  • What are the biggest wastes of time?
  • What are your favorite instructional books or resources on the subject?
  • If people had to teach themselves, what would you suggest they use?
  • If you were to train me for 12 weeks for a [FILL IN THE BLANK] competition and had a million dollars on the line, what would the training look like?
  • What if I trained for 8 weeks?

 

In the case of basketball, I added four more to the above. The following questions were emailed to Rick Torbett, the founder of Better Basketball:

 

  • What are the biggest mistakes novices make when shooting or practicing shooting?
  • What are the biggest misuses of time?
  • What mistakes are most common, even at the pro level?
  • What are your key principles for better, more consistent shooting?
  • What are they for foul shots (free throws) vs. 3-pointers?
  • What does the progression of exercises look like?

 

I received his email responses and, 2 days later, hit 9 out of 10 free throws for the first time in my life. Then, on Christmas Eve, I went bowling and realized that many of the basketball principles (e.g., determining eye dominance to move your vertical “center line”) applied to the lane, too. I scored 124, my first time over 100 and an Everest above my usual 50 to 70. Upon returning home, I immediately went outside and sank the first two 3-pointers of my life. That’s a hell of a lot of fun. It all starts with good questions.

==========

Tools of Titans (Timothy Ferriss)

- Your Bookmark at location 1334 | Added on Thursday, 28 December 2017 14:11:53

 

 

What are the 70/80% likely illness am I likely to die from?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1465-1468 | Added on Thursday, 28 December 2017 14:14:02

 

4 BULLETS TO DODGE “If you’re over 40 and don’t smoke, there’s about a 70 to 80% chance you’ll die from one of four diseases: heart disease, cerebrovascular disease, cancer, or neurodegenerative disease.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1548 | Added on Thursday, 28 December 2017 14:15:51

 

 

Why I want to go "Ghost"?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1547-1548 | Added on Thursday, 28 December 2017 14:15:51

 

“My honest parting comment is not to check me out, just fucking look in the mirror and check yourself out. My aspiration is to go underground and be a ghost.” Love this guy.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1769 | Added on Thursday, 28 December 2017 14:17:06

 

 

How to lift weights.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1766-1772 | Added on Thursday, 28 December 2017 14:18:04

 

The Basic Technique: Deadlift to your knees and then drop the bar. I used a “sumo-style” stance, but conventional is fine.

 

Format: 2 to 3 sets of 2 to 3 reps each, each set followed by plyometrics (e.g., sprinting 10 to 20 meters, 6 to 8 box jumps, etc.), then at least 5 minutes of rest.

 

My best gains came from 10-minute rests, which aren’t uncommon among power athletes.

 

Frequency: I did this twice weekly, on Mondays and Fridays. The total “time under tension” during sets is less than 5 minutes per week.

 

Results: I added more than 120 pounds to my max deadlift in ~8 weeks and gained less than 10 pounds of additional mass.

 

For relative strength, I’ve never experienced anything like it.

 

Think you’re too old, or too X for deadlifts? Pavel’s father took up this lift in his 70s. He pulled more than 400 pounds without a belt a few years later, setting several American records in the process.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1769 | Added on Thursday, 28 December 2017 14:18:35

 

 

 

Why it’s important to be calm.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1815-1821 | Added on Thursday, 28 December 2017 14:20:05

 

“CALM IS CONTAGIOUS” This is another of Pavel’s favorite quotes. Here is an elaboration from a speech by Rorke Denver, former Navy SEAL commander: “A master chief, the senior enlisted rank in the Navy—who was like a god to us—told us he was giving us an invaluable piece of advice that he’d learned from another master chief during the Vietnam War. He said, ‘This is the best thing you’re ever going to learn in SEAL training.’ We were excited to learn what it was, and he told us that when you’re a leader, people are going to mimic your behavior, at a minimum. . . . It’s a guarantee. So here’s the key piece of advice, this is all he said: ‘Calm is contagious’.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1886 | Added on Thursday, 28 December 2017 14:22:35

 

 

Why should you practice going first?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1875-1886 | Added on Thursday, 28 December 2017 14:22:35

 

PRACTICE GOING FIRST GABBY: “I always say that I’ll go first. . . . That means if I’m checking out at the store, I’ll say hello first. If I’m coming across somebody and make eye contact, I’ll smile first. [I wish] people would experiment with that in their life a little bit: Be first, because—not all times, but most times—it comes in your favor.

 

The response is pretty amazing. . . . I was at the park the other day with the kids. Oh, my God. Hurricane Harbor [water park]. It’s like hell. There were these two women a little bit older than me. We couldn’t be more different, right? And I walked by them, and I just looked at them and smiled. The smile came to their face so instantly. They’re ready, but you have to go first, because now we’re being trained in this world [to opt out]—nobody’s going first anymore.” TF: People are nicer than they look, but you have to go first. This made me think of a line from fictional character Raylan Givens in the TV series Justified: “If you run into an asshole in the morning, you ran into an asshole. If you run into assholes all day, you’re the asshole.” I will often write “GO FIRST” in my morning journal as a daily prompt. Side note: Derek Sivers (page 184) listened to this episode and Gabby’s “go first” principle was one of his favorite takeaways.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 1905 | Added on Thursday, 28 December 2017 14:23:57

 

 

Importance to build motivation through a tribe.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 1901-1905 | Added on Thursday, 28 December 2017 14:23:57

 

“A LONELY PLACE IS AN UNMOTIVATED PLACE”

 

This line from Laird underscored everything I saw around him. He has a tightly bonded tribe around him, and scheduled group exercise appears to be the glue that keeps the group together.

 

If you spend a lot of time thinking of the “how” and “what” of exercise (exercises, programming, etc.), as I do, you might consider asking yourself, “What if I had to choose all of my exercise based on ‘Who?’ first? What would I do if exercise were only allowed with other people?” This is how I ended up diving into AcroYoga (page 52).

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2087 | Added on Thursday, 28 December 2017 14:25:33

 

 

How we are connected to the world around us?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2076-2087 | Added on Thursday, 28 December 2017 14:25:33

 

WHICH USERS HAVE THE MOST DURABLE POSITIVE EFFECTS? In short, it’s those who experience a “transcendental experience.” Remember that squirrelly term? Jim describes this as “the feeling or the awareness that you are connected not only to other people, but to other things and living systems and to the air you breathe. We tend to think we’re kind of encapsulated. . . . Obviously, the air I am breathing comes from all over the world, and some of it’s a billion years old. Every 8 years, I get almost all new cells from something. Everything I eat is connected to me. Everyone I meet is connected to me. Right now you and I are sitting outside, and our feet our touching the ground. We’re connected to the ground. Now, that’s all easy to say intellectually and even poetically. But when you actually experience that you’re part of this larger system, one of the things that you become aware of is that your ego—your personal identity—is not that big a part of you. “What I learned was—and this is from my own personal experience in 1961—‘Jim Fadiman’ is a subset of me, and the me is very, very large and a lot smarter and knows a lot more than ‘Jim Fadiman.’” He saw a similar shift in subjects during his dissertation research, and they very often laughed during these realizations: “In a very deep way, and it isn’t the giggles of marijuana. It’s the laughter of ‘how could I have forgotten who I really am?’ And then, much later in the day, when they’re reintegrating and finding that they are surprisingly still in the same body they came in with . . . one person said very beautifully, ‘I was back in the prison of all of the things that hold me back, but I could see that the door was locked from the inside.’”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2107 | Added on Thursday, 28 December 2017 14:27:28

 

 

How to limit your curiosity.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2103-2107 | Added on Thursday, 28 December 2017 14:27:28

 

There’s a saying in the psychedelic world: “If you get the answer, you should hang up the phone.” In other words, when you get the message you need, you shouldn’t keep asking (i.e., having more experiences), at least until you’ve done some homework assignments, or used the clarity gained to make meaningful changes. It’s easy to use the medicine as a crutch and avoid doing your own work, as the compounds themselves help in the short term as antidepressants.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2432 | Added on Thursday, 28 December 2017 14:42:40

 

 

Building solution to body pain

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2427-2432 | Added on Thursday, 28 December 2017 14:42:40

 

ONE TACTIC FOR CHRONIC PAIN—USE A CLOSE COUSIN OF THE MOVEMENT THAT INJURED YOU “Movement and pain get mapped. If you experience pain during a given movement for a month, for instance, it’s a chronic pain condition. Your brain starts to map the pain pathway with the movement motor pathway and those become conjoined. The brain starts to remember the movement that created pain (got you injured), and even if there is no trauma, every time you move that particular way, you still get the pain sensation. So, one of the ways that we’re able to help people get out of chronic pain is to give them a new motor program (e.g., don’t squat with your knees in). Know that, you have only started. Do what you enjoy doing.”

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2440-2441 | Added on Thursday, 28 December 2017 14:44:32

 

 

“When you make it, the job gets harder.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2470 | Added on Thursday, 28 December 2017 14:46:01

 

 

Find the difference between your dreams and goal in life.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2463-2470 | Added on Thursday, 28 December 2017 14:46:01

 

IS THAT A DREAM OR A GOAL? “[Evander Holyfield] said that his coach at one point told him, something like his very first day, ‘You could be the next Muhammad Ali. Do you wanna do that?’ Evander said he had to ask his mom. He went home, he came back and said, ‘I wanna do that.’ The coach said, ‘Okay. Is that a dream or a goal? Because there’s a difference.’ “I’d never heard it said that way, but it stuck with me. So much so that I’ve said it to my kid now: ‘Is that a dream, or a goal? Because a dream is something you fantasize about that will probably never happen. A goal is something you set a plan for, work toward, and achieve. I always looked at my stuff that way. The people who were successful models to me were people who had structured goals and then put a plan in place to get to those things. I think that’s what impressed me about Arnold [Schwarzenegger]. It’s what impressed me about my father-in-law [Vince McMahon].”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2478 | Added on Thursday, 28 December 2017 14:46:38

 

 

Why worry now?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2471-2478 | Added on Thursday, 28 December 2017 14:46:38

 

WORRYING ABOUT IT NOW ISN’T GOING TO CHANGE A DAMN THING “I’m friends with Floyd Mayweather, and I was walking him to the ring one time, I think when he fought Marquez. I wanted to watch some of the undercard, and we got there early. Then his guys came and got me and said, ‘Floyd just wanted to say hi before he starts getting ready, chat with you for a few minutes.’ So Steph—my wife—and I went backstage, we get in his locker room, and he’s lying down on the couch watching a basketball game. He said, ‘Hi, have a seat.’ We’re talking a little bit, but I’m trying to be ultra-respectful of him. He’s about to go into this massive fight. “The second there’s a lull in the conversation, I say, ‘All right, man. We’re gonna get outta your hair and head back, and we’ll come back here when it’s time for us to get ready for your deal.’ And he’s like, ‘Man, you don’t gotta take off. You can sit down. I’m enjoying the conversation.’ He’s completely relaxed.

 

“So at another lull in the conversation, I say, ‘We’re gonna run, Floyd. I don’t wanna be in your way,’ and he says, ‘Hunter, I’m telling you: I’m just chilling, watching the game.’ I said, ‘You’re not wound up about this at all?’ and he goes, ‘Why would I be wound up? I’m either ready or I’m not. Worrying about it right now ain’t gonna change a damn thing. Right? Whatever’s gonna happen is gonna happen. I’ve either done everything I can to be ready for this, or I haven’t.’” TF: Whitney Cummings (page 477) told me something similar, on big standup specials: “My work isn’t done tonight. My work was done 3 months ago, and I just have to show up.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2489 | Added on Thursday, 28 December 2017 14:48:25

 

 

Doing 80/20 review on stress points.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2484-2489 | Added on Thursday, 28 December 2017 14:48:25

 

ONE LESSON FROM HIS EARLY MENTOR, KILLER KOWALSKI “There are a lot of things that he said to me then that I find myself telling the young guys now. . . . For example, if you don’t do something well, don’t do it unless you want to spend the time to improve it. Still, to this day, I see a lot of guys do stuff in the ring and think, ‘He doesn’t do that well, but he does it all the time.’ You shouldn’t do that.” TF: This led me to ask myself, usually during my quarterly 80/20 reviews of stress points, etc., “What am I continuing to do myself that I’m not good at?” Improve it, eliminate it, or delegate it.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2492 | Added on Thursday, 28 December 2017 14:49:24

 

 

Two quotes I will practice.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2490-2493 | Added on Thursday, 28 December 2017 14:49:24

 

“I’ve learned an important trick: To develop foresight, you need to practice hindsight.” “The opposite of play isn’t work. It’s depression.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2524 | Added on Thursday, 28 December 2017 14:56:08

 

 

How to think like a futurist. Be imaginative.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2519-2524 | Added on Thursday, 28 December 2017 14:56:08

 

Do you have any quotes that you live your life by or think of often? “‘Any useful statement about the future should at first seem ridiculous’ by Jim Dator. Also, ‘When it comes to the future, it’s far more important to be imaginative than to be right’ by Alvin Toffler. Both are famous futurists. These quotes remind me that world-changing ideas will seem absurd to most people, and that the most useful work I can be doing is to push the envelope of what is considered possible. If what I’m doing sounds reasonable to most people, then I’m not working in a space that is creative and innovative enough!”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2526 | Added on Thursday, 28 December 2017 14:56:48

 

 

When to criticise?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2524-2526 | Added on Thursday, 28 December 2017 14:56:48

 

What is something you believe that other people think is crazy? “That you should never publicly criticize anyone or anything unless it is a matter of morals or ethics. Anything negative you say could at the very least

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2549 | Added on Thursday, 28 December 2017 14:58:25

 

 

What does wake me up in the morning?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2545-2549 | Added on Thursday, 28 December 2017 14:58:25

 

HOW HE HIRES FOR COVETED SPOTS IN HIS LAB “I don’t really have a tight methodology for how I do that. A lot of it is that connection you get with someone when they’re talking about what they do, what excites them. That’s usually where I start: ‘What do you think about that really gets you excited?’ Because I’m more interested in what drives someone and motivates them and makes them want to get out of bed in the morning than a list of classic résumé check-boxes.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2545 | Added on Thursday, 28 December 2017 14:59:22

 

 

Understanding your mind and using your brain.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2542-2545 | Added on Thursday, 28 December 2017 14:59:22

 

HUMANS USE ONLY 10% OF THEIR BRAINS? NOT QUITE . . . “The most complex structure in the entire universe doesn’t have just a vacant parking lot waiting for someone to drive in and start building. It’s all used all the time, and in complex ways that we don’t always understand.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2555 | Added on Thursday, 28 December 2017 14:59:49

 

 

Building my tribe.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2550-2555 | Added on Thursday, 28 December 2017 14:59:49

 

DULL BOY Since 2008, Adam has hosted a party for diverse friends of his (usually 40 to 80 people) the first Friday of every month, called First Friday. He has vetted every type of alcohol imaginable for these events, and his current favorite is rye whiskey. His recommendation in our conversation was Whistle Pig rye. “Ryes are an interesting whiskey because they really were the dominant form of American whiskey pre-Prohibition, because the industry was more northern—Pennsylvania, Vermont, New York, etc.—where rye did really well. And then, with Prohibition and the move south with corn, bourbon exploded, which is still, by far, dominant. But rye is coming back, and I love it.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2555 | Added on Thursday, 28 December 2017 15:00:28

 

 

Advice to my younger self. be fearless.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2561-2566 | Added on Thursday, 28 December 2017 15:02:16

 

✸ Advice to your 30-year-old self? “I would say to have no fear. I mean, you’ve got one chance here to do amazing things, and being afraid of being wrong or making a mistake or fumbling is just not how you do something of impact. You just have to be fearless.” As context, Adam said the following earlier in our conversation: “I want to do fundamental breakthroughs, if possible. If you have that mindset, if that’s how you challenge yourself, that that’s what you want to do with your life, with your small amount of time that you have here to make a difference, then the only way to do it is to do the type of research that other people would think of as risky or even foolhardy. That’s just part of the game.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2640 | Added on Thursday, 28 December 2017 15:04:20

 

Building a morning routine

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2639-2640 | Added on Thursday, 28 December 2017 15:04:20

 

5 MORNING RITUALS THAT HELP ME WIN THE DAY And then . . . you wake up. Now what?

#1—Make Your Bed (<3 minutes)

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2646 | Added on Thursday, 28 December 2017 15:05:13

 

“When you wake up in the morning, tell yourself: The people I deal with today will be meddling, ungrateful, arrogant, dishonest, jealous, and surly. They are like this because they can’t tell good from evil. But I have seen the beauty of good, and the ugliness of evil, and have recognized that the wrongdoer has a nature related to my own—not of the same blood or birth, but the same mind, and possessing a share of the divine. And so none of them can hurt me.” (For more on stoicism, see page 474.) Now, B) control what you can control. No matter how shitty your day is, no matter how catastrophic it might become, you can make your bed. And that gives you the feeling, at least it gives me the feeling, even in a disastrous day, that I’ve held on to the cliff ledge by a fingernail and I haven’t fallen. There is at least one thing I’ve controlled, there is something that has maintained one hand on the driver’s wheel of life. At the end of the day, the last experience you have is coming back to something that you’ve accomplished. It’s hard for me to overstate how

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2672 | Added on Thursday, 28 December 2017 15:06:13

 

#3—Do 5 to 10 Reps of Something (<1 minute)

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2698 | Added on Thursday, 28 December 2017 15:06:56

 

Mornming routine 4

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2698-2698 | Added on Thursday, 28 December 2017 15:06:56

 

#5—Morning Pages or 5-Minute Journal (5 to 10 minutes)

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2742 | Added on Thursday, 28 December 2017 15:07:37

 

 

Quote I like.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2739-2742 | Added on Thursday, 28 December 2017 15:07:37

 

“We do not rise to the level of our expectations. We fall to the level of our training.” —Archilochus

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2755 | Added on Thursday, 28 December 2017 15:08:37

 

 

Why meditate? To be prepared for later.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2744-2755 | Added on Thursday, 28 December 2017 15:08:37

 

More than 80% of the world-class performers I’ve interviewed have some form of daily meditation or mindfulness practice. Both can be thought of as “cultivating a present-state awareness that helps you to be nonreactive.” This applies to everyone from Arnold Schwarzenegger (page 176) to Justin Boreta of The Glitch Mob (page 356), and from elite athletes like Amelia Boone (page 2) to writers like Maria Popova (page 406). It’s the most consistent pattern of them all. It is a “meta-skill” that improves everything else. You’re starting your day by practicing focus when it doesn’t matter (sitting on a couch for 10 minutes) so that you can focus better later when it does matter (negotiation, conversation with a loved one, max deadlift, mind-melding with a Vulcan, etc.). If you want better results with less stress, fewer “I should have said X” mental loops, etc., meditation acts as a warm bath for the mind. Perhaps you’re a world-conquering machine with elite focus, but you might need to CTFO (chill the fuck out) a few minutes a day before you BTFO (burn the fuck out). Meditation allows me to step back and gain a “witness perspective” (as with psychedelics), so that I’m observing my thoughts instead of being tumbled by them. I can step out of the washing machine and calmly look inside it.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2811 | Added on Thursday, 28 December 2017 15:09:47

 

 

Statistics of meditation

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2809-2811 | Added on Thursday, 28 December 2017 15:09:47

 

Done consistently, my reward for meditating is getting 30% to 50% more done in a day with 50% less stress. Why? Because I have already done a warmup in recovering from distraction: my morning sit. If I later get distracted or interrupted during work hours, I can return to my primary task far more quickly and completely. (Tech nerd side note: Momentum extension for Chrome is also very helpful.)

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2816 | Added on Thursday, 28 December 2017 15:10:14

 

 

Quote I like.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2813-2816 | Added on Thursday, 28 December 2017 15:10:14

 

“Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” —Abraham Lincoln

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2839 | Added on Thursday, 28 December 2017 15:11:48

 

 

My motivation buddy.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2830-2839 | Added on Thursday, 28 December 2017 15:11:48

 

  1. Have a Buddy I learned this from my dear friend and mentor, Norman Fischer, whom we jokingly call the “Zen Abbot of Google.” We use the gym analogy. Going to the gym alone is hard, but if you have a “gym buddy” whom you commit to going with, you’re much more likely to go regularly. Partly because you have company, and partly because this arrangement helps you encourage each other and hold each other accountable (what I jokingly call “mutual harassment”). We suggest finding a “mindfulness buddy” and committing to a 15-minute conversation every week, covering at least these two topics: a. How am I doing with my commitment to my practice? b. What has arisen in my life that relates to my practice? We also suggest ending the conversation with the question, “How did this conversation go?” We instituted this in our mindfulness-based emotional intelligence program (Search Inside Yourself) and found it very effective.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2846 | Added on Thursday, 28 December 2017 15:13:51

 

 

Notice one breath every day.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2846-2846 | Added on Thursday, 28 December 2017 15:13:51

 

 

Sending love once everyday.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2881-2883 | Added on Thursday, 28 December 2017 15:14:29

 

Each identify two human beings in the room and just think, “I wish for this person to be happy, and I wish for that person to be happy.” That is it. I remind them to not do or say anything, just think—this is an entirely thinking exercise. The entire exercise is just 10 seconds’ worth of thinking.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2914 | Added on Thursday, 28 December 2017 15:15:38

 

 

Meditation and send love.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2910-2915 | Added on Thursday, 28 December 2017 15:15:38

 

TF: I tend to do a single 3- to 5-minute session at night, thinking of three people I want to be happy, often two current friends and one old friend I haven’t seen in years. A mere three days into doing this in Paris, while working on this book, I found myself wondering throughout the day, “Why am I so happy?” Part of the reason I think it’s so effective is that meditation is normally a very “me”-focused activity, and you easily get caught in the whirlpool of thinking about your “stuff.” This loving-kindness drill takes the focus off of you entirely—which, for me, immediately resolves at least 90% of the mental chatter.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2948 | Added on Thursday, 28 December 2017 15:16:47

 

 

Power of having a single decision.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 2944-2948 | Added on Thursday, 28 December 2017 15:16:47

 

what it takes. If the commitment is to a long-term goal and not to a series of smaller intermediate goals, then only one decision needs to be made and adhered to.

 

Clear, simple, straightforward. Much easier to maintain than having to make small decision after small decision to stay the course when dealing with each step along the way.

 

This provides far too many opportunities to inadvertently drift from your chosen goal. The single decision is one of the most powerful tools in the toolbox.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 2948 | Added on Thursday, 28 December 2017 15:17:19

 

 

Setting goals really high.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3054 | Added on Thursday, 28 December 2017 15:19:20

 

 

Embrace being my weird self.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3047-3054 | Added on Thursday, 28 December 2017 15:19:20

 

“GOOD STORIES ALWAYS BEAT GOOD SPREADSHEETS” “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bullshit talk, we are all still emotionally driven human beings. We want to attach ourselves to narratives. We don’t act because of equations. We follow our beliefs. We get behind leaders who stir our feelings. In the early days of your venture, if you find someone diving too deep into the numbers, that means they are struggling to find a reason to deeply care about you.”

 

“BE YOUR UNAPOLOGETICALLY WEIRD SELF” “I gave a commencement speech in Minnesota few years ago [at the Carlson School of Management]. The core of it was to be your unapologetically weird self. I think authenticity is one of the most lacking things out there these days.” An excerpt from that speech: “Weirdness is why we adore our friends. . . . Weirdness is what bonds us to our colleagues. Weirdness is what sets us apart, gets us hired. Be your unapologetically weird self. In fact, being weird may even find you the ultimate happiness.” TF: As an example—mullet wigs. CHRIS: “If you could bring one thing to make for an amazing party night, it’s wigs, seriously. Go to Amazon right now and order 50 mullet wigs. Mullet wigs change everything.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3118 | Added on Thursday, 28 December 2017 15:22:39

 

 

 

Having strong views for myself and my company. Also being open to make my opinions better.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3109-3118 | Added on Thursday, 28 December 2017 15:22:39

 

“STRONG VIEWS, LOOSELY HELD” For a long time, this phrase was in Marc’s Twitter bio. I asked him to explain the meaning: “Most people go through life and never develop strong views on things, or specifically go along and buy into the consensus. One of the things I think you want to look for as both a founder and as an investor is things that are out of consensus, something very much opposed to the conventional wisdom. . . . Then, if you’re going to start a company around that, if you’re going to invest in that, you better have strong conviction because you’re making a very big bet of time or money or both. [But] what happens when the world changes? What happens when something else happens?”

 

TF: That’s where “loosely held” comes in. People everywhere hate changing their minds, but you need to be able to adapt in light of new information. Many of my friends in this book will fight you tooth and nail over a topic, perhaps making dinner company nervously glance around, but as soon as you cite better information or a better logic, they’ll concede and say something like, “You’re totally right. I never thought about that.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3122 | Added on Thursday, 28 December 2017 15:23:24

 

 

2 Rules to live by.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3118-3122 | Added on Thursday, 28 December 2017 15:23:24

 

TWO RULES TO LIVE BY Marc and I are both huge fans of Steve Martin’s autobiography, Born Standing Up: A Comic’s Life. Marc highlighted one takeaway: “He says the key to success is, ‘Be so good they can’t ignore you.’”

 

TF: Marc has another guiding tenet: “Smart people should make things.” He says: “If you just have those two principles—that’s a pretty good way to orient.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3122 | Added on Thursday, 28 December 2017 15:23:38

 

 

 

Daily practice. Super people are no different from you.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3128-3136 | Added on Thursday, 28 December 2017 15:25:57

 

DON’T OVERESTIMATE THE PEOPLE ON PEDESTALS “Get inside the heads of the people who made things in the past and what they were actually like, and then realize that they’re not that different from you. At the time they got started, they were kind of just like you . . . so there’s nothing stopping any of the rest of us from doing the same thing.” TF: Both Marc and Brian Chesky, CEO of Airbnb, have read and recommend Neal Gabler’s biography of Walt Disney. Marc also mentioned a Steve Jobs quote in our conversation, which is printed in full below. It was recorded in a 1995 interview conducted by the Santa Clara Valley Historical Association, while Jobs was still at NeXT: “Life can be much broader, once you discover one simple fact, and that is that everything around you that you call ‘life’ was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3160 | Added on Thursday, 28 December 2017 15:27:37

 

 

Great Quotes

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3147-3160 | Added on Thursday, 28 December 2017 15:27:37

 

SHORT AND SWEET I followed Marc on Twitter well before we met in person. Here are a few of my favorite tweets of his, many related to the above points: “My goal is not to fail fast. My goal is to succeed over the long run. They are not the same thing.” “To do original work: It’s not necessary to know something nobody else knows. It is necessary to believe something few other people believe.” “Andy Grove had the answer: For every metric, there should be another ‘paired’ metric that addresses adverse consequences of the first metric.” “Show me an incumbent bigco failing to adapt to change, I’ll show you top execs paid huge cash compensation for quarterly and annual goals.” “Every billionaire suffers from the same problem. Nobody around them ever says, ‘Hey, that stupid idea you just had is really stupid.’” “‘Far more money has been lost by investors trying to anticipate corrections, than has been lost in corrections themselves.’—Peter Lynch”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3192 | Added on Thursday, 28 December 2017 15:29:14

 

 

Importance of my life plan.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3188-3192 | Added on Thursday, 28 December 2017 15:29:14

 

“My confidence came from my vision. . . . I am a big believer that if you have a very clear vision of where you want to go, then the rest of it is much easier. Because you always know why you are training 5 hours a day, you always know why you are pushing and going through the pain barrier, and why you have to eat more, and why you have to struggle more, and why you have to be more disciplined. . . . I felt that I could win it, and that was what I was there for. I wasn’t there to compete. I was there to win.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3265 | Added on Thursday, 28 December 2017 15:30:07

 

 

Do not be afraid to take risk or fail.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3266 | Added on Thursday, 28 December 2017 15:30:31

 

 

Quote for my experiment.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3266-3266 | Added on Thursday, 28 December 2017 15:30:31

 

 

MEDITATE FOR A YEAR, GET BENEFITS FOR LIFE?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3292 | Added on Thursday, 28 December 2017 15:32:32

 

 

My purpose in life.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3283-3292 | Added on Thursday, 28 December 2017 15:32:32

 

✸ Who do you think of when you hear the word “successful”? He mentioned several people, including Warren Buffett, Elon Musk, Nelson Mandela, and Muhammad Ali, but his final addition stuck out:

 

“Cincinnatus. He was an emperor in the Roman Empire. Cincinnati, the city, by the way, is named after him because he was a big idol of George Washington’s. He is a great example of success because he was asked to reluctantly step into power and become the emperor and to help, because Rome was about to get annihilated by all the wars and battles. He was a farmer. Powerful guy. He went and took on the challenge, took over Rome, took over the army, and won the war. After they won the war, he felt he’d done his mission and was asked to go and be the emperor, and he gave the ring back and went back to farming. He didn’t only do this once. He did it twice. When they tried to overthrow the empire from within, they asked him back and he came back. He cleaned up the mess through great, great leadership. He had tremendous leadership quality in bringing people together. And again, he gave the ring back and went back to farming.”

==========

Tools of Titans (Timothy Ferriss)

- Your Bookmark at location 3161 | Added on Thursday, 28 December 2017 15:34:17

 

 

 

How to build plans with many options and importance of writing down 10 ideas.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3315-3316 | Added on Thursday, 28 December 2017 15:35:48

 

“HOW TO THRIVE IN AN UNKNOWABLE FUTURE? CHOOSE THE PLAN WITH THE MOST OPTIONS. THE BEST PLAN IS THE ONE THAT LETS YOU CHANGE YOUR PLANS.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3348 | Added on Thursday, 28 December 2017 15:39:05

 

 

 

Understand most standard paced is created for the average. Be better.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3343-3349 | Added on Thursday, 28 December 2017 15:39:05

 

THE STANDARD PACE IS FOR CHUMPS “Kimo Williams is this large, black man, a musician who attended Berklee School of Music and then stayed there to teach for a while. . . . What he taught me got me to graduate in half the time it would [normally] take. He said, ‘I think you can graduate Berklee School of Music in two years instead of four. The standard pace is for chumps. The school has to organize its curricula around the lowest common denominator, so that almost no one is left out. They have to slow down, so everybody can catch up. But,’ he said, ‘you’re smarter than that.’ He said, ‘I think you could just buy the books for those, [skip the classes] and then contact the department head to take the final exam to get credit.’”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3360 | Added on Thursday, 28 December 2017 15:39:41

 

 

Importance to keep ideas on the backburner.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3349-3361 | Added on Thursday, 28 December 2017 15:39:41

 

DON’T BE A DONKEY TIM: “What advice would you give to your 30-year-old self?” DEREK: “Don’t be a donkey.” TIM: “And what does that mean?” DEREK: “Well, I meet a lot of 30-year-olds who are trying to pursue many different directions at once, but not making progress in any, right? They get frustrated that the world wants them to pick one thing, because they want to do them all: ‘Why do I have to choose? I don’t know what to choose!’ But the problem is, if you’re thinking short-term, then [you act as though] if you don’t do them all this week, they won’t happen. The solution is to think long-term. To realize that you can do one of these things for a few years, and then do another one for a few years, and then another. You’ve probably heard the fable, I think it’s ‘Buridan’s ass,’ about a donkey who is standing halfway between a pile of hay and a bucket of water. He just keeps looking left to the hay, and right to the water, trying to decide. Hay or water, hay or water? He’s unable to decide, so he eventually falls over and dies of both hunger and thirst. A donkey can’t think of the future. If he did, he’d realize he could clearly go first to drink the water, then go eat the hay. “So, my advice to my 30-year-old self is, don’t be a donkey. You can do everything you want to do. You just need foresight and patience.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3375 | Added on Thursday, 28 December 2017 15:41:09

 

 

Streamline business models and how to make it simple. Inc. example.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3361-3375 | Added on Thursday, 28 December 2017 15:41:10

 

BUSINESS MODELS CAN BE SIMPLE: YOU DON’T NEED TO CONSTANTLY “PIVOT” Derek tells the story of the sophisticated origins of CD Baby’s business model and pricing: “I was living in Woodstock, New York, at the time, and there was a cute, tiny record store in town that sold consignment CDs of local musicians on the counter. So, I walked in there one day, and I said, ‘Hey, how does it work if I wanna sell my CD here?’ And she said, ‘Well, you set the selling price at whatever you want. We just keep a flat $4 per CD sold, and then just come by every week, and we’ll pay you.’ So, I went home to my new website that night and wrote ‘You set your selling price at what you want, we’ll just keep a flat $4 per CD sold, and we’ll pay you every week.’ And then, I realized that it took about 45 minutes for me to set up a new album into the system, because I had to lay the album art on the scanner, Photoshop it and crop it, fix the musicians’ spelling mistakes in their own bio, and all that kinda stuff. “I thought 45 minutes of my time, that’s worth about $25. That shows you what I was valuing my time at in those days. So, I’ll charge a $25 setup fee to sign up for this thing. And, then, oooh . . . in my head, $25 and $35 don’t feel very different when it comes to cost. $10 is different, and $50 is different, but $25, $35—that occupies the same space in the mind. So you know what? I’m gonna make it $35, that will let me give anyone a discount any time they ask. If somebody’s on the phone and upset, I’ll say, ‘You know what? Let me give you a discount.’ So, I added in that little buffer so I could give people a discount, which they love. So $35 setup fee, $4 per CD sold, and then, Tim, for the next 10 years, that was it. That was my entire business model, generated in 5 minutes by walking down to the local record store and asking what they do.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3390 | Added on Thursday, 28 December 2017 15:42:35

 

 

Lack of time = Lack if Priority. Don't pretend to be busy.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3385-3390 | Added on Thursday, 28 December 2017 15:42:35

 

“BUSY” = OUT OF CONTROL “Every time people contact me, they say, ‘Look, I know you must be incredibly busy . . .’ and I always think, ‘No, I’m not.’ Because I’m in control of my time. I’m on top of it. ‘Busy,’ to me, seems to imply ‘out of control.’ Like, ‘Oh my God, I’m so busy. I don’t have any time for this shit!’ To me, that sounds like a person who’s got no control over their life.” TF: Lack of time is lack of priorities. If I’m “busy,” it is because I’ve made choices that put me in that position, so I’ve forbidden myself to reply to “How are you?” with “Busy.” I have no right to complain. Instead, if I’m too “BUSY” = OUT OF CONTROL “Every time people contact me, they say, ‘Look, I know you must be incredibly busy . . .’ and I always think, ‘No, I’m not.’ Because I’m in control of my time. I’m on top of it. ‘Busy,’ to me, seems to imply ‘out of control.’ Like, ‘Oh my God, I’m so busy. I don’t have any time for this shit!’ To me, that sounds like a person who’s got no control over their life.” TF: Lack of time is lack of priorities. If I’m “busy,” it is because I’ve made choices that put me in that position, so I’ve forbidden myself to reply to “How are you?” with “Busy.” I have no right to complain. Instead, if I’m too busy, it’s a cue to reexamine my systems and rules.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3397 | Added on Thursday, 28 December 2017 15:43:36

 

 

Bike ride. Enjoy being in the moment.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3396-3397 | Added on Thursday, 28 December 2017 15:43:36

 

TAKE 45 MINUTES INSTEAD OF 43—IS YOUR RED FACE WORTH IT?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3427 | Added on Thursday, 28 December 2017 15:44:34

 

 

Why start a business and should you do it?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3427-3427 | Added on Thursday, 28 December 2017 15:44:34

 

I believe you shouldn’t start a business unless people are asking you to.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3427 | Added on Thursday, 28 December 2017 15:44:44

 

 

 

Why life experiments.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3431-3436 | Added on Thursday, 28 December 2017 15:45:59

 

TREAT LIFE AS A SERIES OF EXPERIMENTS “My recommendation is to do little tests. Try a few months of living the life you think you want, but leave yourself an exit plan, being open to the big chance that you might not like it after actually trying it. . . . The best book about this subject is Stumbling on Happiness by Daniel Gilbert. His recommendation is to talk to a few people who are currently where you think you want to be and ask them for the pros and cons. Then trust their opinion since they’re right in it, not just remembering or imagining.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3438 | Added on Thursday, 28 December 2017 15:46:52

 

 

 

Why be confident? Because we are who we want to be.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3436-3438 | Added on Thursday, 28 December 2017 15:46:52

 

“EVEN WHEN EVERYTHING IS GOING TERRIBLY, AND I HAVE NO REASON TO BE CONFIDENT, I JUST DECIDE TO BE.” “There’s this beautiful Kurt Vonnegut quote that’s just a throwaway line in the middle of one of his books, that says, ‘We are whatever we pretend to be.’”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3493 | Added on Thursday, 28 December 2017 15:49:46

 

 

 

Give a damn in the smallest areas. What is happening in the world where people still don’t give a F?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3478-3493 | Added on Thursday, 28 December 2017 15:49:46

 

YOU HAVE TO GIVE A LOT OF DAMNS “[Our site] made [users] laugh sometimes because we had jokes in the error messages, that kind of thing. I ask people, . . . ‘Give me an example of something that you’ve built into your product or your service that you’re especially proud of, that’s one of these touch points for someone to just go, “Wow . . . if you can inject this life into your software, into the copy, into the whatever, you can connect with people.” ’ I mean, people still fucking tweet about our error message on Hipmunk, and it’s an error message. Why are they doing that? Because it gave them a moment of levity while they were doing something that they expected to be pretty boring, like searching for a flight. “Founders have to realize the bar is set so low because most companies stopped giving a fuck so long ago. . . . It’s something that I really expect other founders to do, and it ends up being pretty easy. Compared to building out the actual site or architecting the back end, this doesn’t require a few years of programming expertise. It just requires you to gives lots of damns, which not enough people do.” A DAMN-GIVING ASSIGNMENT OF LESS THAN 15 MINUTES Improve a notification email from your business (e.g., subscription confirmation, order confirmation, whatever): “Invest that little bit of time to make it a little bit more human or—depending on your brand—a little funnier, a little more different, or a little more whatever. It’ll be worth it, and that’s my challenge.” (See Derek Sivers’s best email ever on page 192.) ✸ One of his questions for founders who apply to Y Combinator: “What are you doing that the world doesn’t realize is a really big fucking deal?”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3511 | Added on Thursday, 28 December 2017 15:54:41

 

 

Quote on walking naked.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3506-3511 | Added on Thursday, 28 December 2017 15:54:41

 

“The moment that you feel that, just possibly, you’re walking down the street naked, exposing too much of your heart and your mind and what exists on the inside, showing too much of yourself. That’s the moment you may be starting to get it right.” —Neil Gaiman, University of the Arts commencement speech

==========

Tools of Titans (Timothy Ferriss)

- Your Bookmark at location 3501 | Added on Thursday, 28 December 2017 15:55:12

 

 

 

Make Routine.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3544-3574 | Added on Thursday, 28 December 2017 15:56:12

 

The Point Most “superheroes” are nothing of the sort. They’re weird, neurotic creatures who do big things DESPITE lots of self-defeating habits and self-talk. Personally, I suck at efficiency (doing things quickly). To compensate and cope, here’s my 8-step process for maximizing efficacy (doing the right things): Wake up at least 1 hour before you have to be at a computer screen. Email is the mind-killer. Make a cup of tea (I like pu-erh) and sit down with a pen/pencil and paper. Write down the 3 to 5 things—and no more—that are making you the most anxious or uncomfortable. They’re often things that have been punted from one day’s to-do list to the next, to the next, to the next, and so on. Most important usually equals most uncomfortable, with some chance of rejection or conflict. For each item, ask yourself: “If this were the only thing I accomplished today, would I be satisfied with my day?” “Will moving this forward make all the other to-dos unimportant or easier to knock off later?” Put another way: “What, if done, will make all of the rest easier or irrelevant?” Look only at the items you’ve answered “yes” to for at least one of these questions. Block out at 2 to 3 hours to focus on ONE of them for today. Let the rest of the urgent but less important stuff slide. It will still be there tomorrow. TO BE CLEAR: Block out at 2 to 3 HOURS to focus on ONE of them for today. This is ONE BLOCK OF TIME. Cobbling together 10 minutes here and there to add up to 120 minutes does not work. No phone calls or social media allowed. If you get distracted or start procrastinating, don’t freak out and downward-spiral; just gently come back to your ONE to-do. Congratulations! That’s it. This is the only way I can create big outcomes despite my never-ending impulse to procrastinate, nap, and otherwise fritter away days with bullshit. If I have 10 important things to do in a day, it’s 100% certain nothing important will get done that day. On the other hand, I can usually handle one must-do item and block out my lesser behaviors for 2 to 3 hours a day. It doesn’t take much to seem superhuman and appear “successful” to nearly everyone around you. In fact, you just need one rule: What you do is more important than how you do everything else, and doing something well does not make it important. If you consistently feel the counterproductive need for volume and doing lots of stuff, put these on a Post-it note: Being busy is a form of laziness—lazy thinking and indiscriminate action. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions. And when—despite your best efforts—you feel like you’re losing at the game of life, remember: Even the best of the best sometimes feel this way. When I’m in the pit of despair, I recall what iconic writer Kurt Vonnegut said about his process: “When I write, I feel like an armless, legless man with a crayon in his mouth.” Don’t overestimate the world and underestimate yourself. You are better than you think. And you are not alone. * Any guy who claims he’s never done this shouldn’t be trusted.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3577 | Added on Thursday, 28 December 2017 16:04:24

 

 

Quotes.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3575-3578 | Added on Thursday, 28 December 2017 16:04:24

 

“When you can write well, you can think well.” “Everyone is interesting. If you’re ever bored in a conversation, the problem’s with you, not the other person.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3606 | Added on Thursday, 28 December 2017 16:05:40

 

 

Question to ask yourself. 3/6 months from now and 5/10 years from now. why make this decision?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3602-3606 | Added on Thursday, 28 December 2017 16:05:40

 

DON’T BE A DOG—THINK “WHAT IF?” “From the early days of WordPress, we would always think: ‘Okay, if we do X today, what does that result in tomorrow, a year from now, ten years from now?’ The metaphor I think of the most—because it’s simple—is the dog chasing the car. What does the dog do if he catches the car? He doesn’t have a plan for it. So I find it just as often on the entrepreneurial side. People don’t plan for success.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3644 | Added on Thursday, 28 December 2017 16:07:27

 

 

What are my online tools?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3633-3644 | Added on Thursday, 28 December 2017 16:07:27

 

TOOLS OF THE TRADE Here are some of Matt’s go-to tech enablers: P2 (WordPress theme) for replacing email—p2theme.com Slack for replacing IM—slack.com Momentum: Chrome extension to help you focus. Wunderlist: To-do management app/tool to help you get stuff done. Telegram: a messaging app with really good encryption Calm.com for meditation

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 3907 | Added on Thursday, 28 December 2017 16:08:45

 

 

Spending time doing what you hate?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3906-3907 | Added on Thursday, 28 December 2017 16:08:45

 

“What is the ultimate quantification of success? For me, it’s not how much time you spend doing what you love. It’s how little time you spend doing what you hate. And this woman spent all day, every day doing what she loved.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4008 | Added on Thursday, 28 December 2017 16:09:39

 

 

Why write a journal every morning?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 3995-4008 | Added on Thursday, 28 December 2017 16:09:39

 

So . . . What’s the Point Again? There are two ways to interpret the above journal entry, and they’re not mutually exclusive: 1. I’m trying to figure things out, and this might help. For instance: I’ve identified conflicts between goals (become “successful” in some respect) and related side-effects (100x more inbound), which negate the benefits. I’ve also noted that my big wins in life have come from being aggressive, much like iconic coach Dan Gable, whose epic rants in the hard-to-find doc Competitor Supreme are worth finding. But the fetters of even moderate success makes one feel like they have to play defense, or manage instead of conquer. This runs counter to my DNA, which leads to unhappiness. Therefore, I need to divest myself of assets that require “protecting,” or I need to better delegate this responsibility. That all sounds pleasantly analytical. Aren’t we smart? But perhaps the real value is that . . . 2. I’m just caging my monkey mind on paper so I can get on with my fucking day. If you take nothing from this chapter but #2 above and the next few lines, I’ll consider my mission accomplished. Morning pages don’t need to solve your problems. They simply need to get them out of your head, where they’ll otherwise bounce around all day like a bullet ricocheting inside your skull. Could bitching and moaning on paper for 5 minutes each morning change your life? As crazy as it seems, I believe the answer is yes.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4034 | Added on Thursday, 28 December 2017 16:11:49

 

 

Solving the easiest business problem.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4035-4042 | Added on Thursday, 28 December 2017 16:13:48

 

IT DOESN’T ALWAYS HAVE TO BE HARD “I have come to learn that part of the business strategy is to solve the simplest, easiest, and most valuable problem. And actually, in fact, part of doing strategy is to solve the easiest problem, so part of the reason why you work on software and bits is that atoms [physical products] are actually very difficult.”

 

TF: The bolded lines are key elements that I’m prone to under-examining. In doing an 80/20 analysis of your activities (simply put: determining which 20% of activities/tasks produce 80% of the results you want), you typically end up with a short list. Make “easy” your next criterion. Which of these highest-value activities is the easiest for me to do? You can build an entire career on 80/20 analysis and asking this question.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4058 | Added on Thursday, 28 December 2017 16:15:23

 

 

Foot faults of 10/20%.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4060-4065 | Added on Thursday, 28 December 2017 16:17:04

 

Reid’s First Principle Is Speed “We agreed I was going to make judgment calls on a range of issues on his behalf without checking with him. He told me, ‘In order to move fast, I expect you’ll make some foot faults. I’m okay with an error rate of 10 to 20%—times when I would have made a different decision in a given situation—if it means you can move fast.’ I felt empowered to make decisions with this ratio in mind, and it was incredibly liberating.” TF: “Foot faults” is a metaphor here. “Foot fault” literally refers to a penalty in tennis when you serve with improper foot placement, often due to rushing.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4074 | Added on Thursday, 28 December 2017 16:19:29

 

 

Creating reasons to travel.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4068-4074 | Added on Thursday, 28 December 2017 16:19:29

 

Reid Seeks a Single Reason for a Potentially Expensive Action—Not a Blended Reason “For example, we were once discussing whether it’d make sense for him to travel to China. There was the LinkedIn expansion activity in China, some fun intellectual events happening, the launch of The Start-Up of You [Reid’s book] in Chinese. [There were] a variety of possible good reasons to go, but none justified a trip in and of itself. He said, ‘There needs to be one decisive reason, and then the worthiness of the trip needs to be measured against that one reason. If I go, then we can backfill into the schedule all the other secondary activities. But if I go for a blended reason, I’ll almost surely come back and feel like it was a waste of time.’ ”

==========

Tools of Titans (Timothy Ferriss)

- Your Bookmark at location 4074 | Added on Thursday, 28 December 2017 16:20:08

 

 

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4086 | Added on Thursday, 28 December 2017 16:21:43

 

 

How to answer questions and how me belief will affect my future.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4090 | Added on Thursday, 28 December 2017 19:43:03

 

 

Can you achieve your goals sooner?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4089-4090 | Added on Thursday, 28 December 2017 19:43:03

 

So if you’re planning to do something with your life, if you have a 10-year plan of how to get there, you should ask: Why can’t you do this in 6 months?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4158 | Added on Thursday, 28 December 2017 19:44:05

 

 

7 questions to consider.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4152-4158 | Added on Thursday, 28 December 2017 19:44:05

 

There are 7 questions that Peter recommends all startup founders ask themselves. Grab Zero to One for all of them, but here are the 3 I revisit often:

 

The Monopoly Question: Are you starting with a big share of a small market?

The Secret Question: Have you identified a unique opportunity that others don’t see?

The Distribution Question: Do you have a way to not just create but deliver your product?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4161 | Added on Thursday, 28 December 2017 19:45:51

 

 

Rules to invest.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4468-4481 | Added on Thursday, 28 December 2017 19:52:07

 

Following the Rules Lesson #1: If you’ve formulated intelligent rules, follow your own f*cking rules. Below are a few that subsequently worked well for me. Note that I don’t need to satisfy all of them, but I do want to satisfy most of them: If it has a single founder, the founder must be technical. Two technical co-founders are ideal. I must be eager to use the product myself. This rules out many great companies, but I want a verified market I understand. Related to the previous point: consumer-facing product/service (e.g., Uber, Twitter, Facebook, etc.) or small-business focused product/service (e.g., Shopify), not big enterprise software. These are companies whose valuations I can directly impact through my platform, promotion to my audience, introductions to journalists, etc. More than 100K active users OR serial founder(s) with past exits OR more than 10K paying customers. Whenever possible, I want to pour gasoline on the fire, not start the fire. More than 10% month-on-month activity growth. Clean “cap table,” minimal previous financing (or none), no bridge rounds. U.S.–based companies or companies willing to create U.S.–based investable entities. Shopify started in Canada, for instance. Have the founders ever had crappy service jobs, like waiting tables or bussing at restaurants? If so, they tend to stay grounded for longer. Less entitlement and megalomania usually means better decisions and better drinking company, as this stuff normally takes quite a few years.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4626 | Added on Thursday, 28 December 2017 19:56:24

 

 

Goals vs Systems. System allows you to build transferable skills.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4599-4626 | Added on Thursday, 28 December 2017 19:56:24

 

“SYSTEMS” VERSUS “GOALS” Scott helped me refocus, to use his language, on “systems” instead of “goals.” This involves choosing projects and habits that, even if they result in “failures” in the eyes of the outside world, give you transferable skills or relationships. In other words, you choose options that allow you to inevitably “succeed” over time, as you build assets that carry over to subsequent projects. Fundamentally, “systems” could be thought of as asking yourself, “What persistent skills or relationships can I develop?” versus “What short-term goal can I achieve?” The former has a potent snowball effect, while the latter is a binary pass/fail with no consolation prize. Scott writes about this extensively in his book How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life. Here’s one real-world example: “When I first started blogging, my future wife often asked about what my goal was. The blogging seemed to double my workload while promising a 5% higher income that didn’t make any real difference in my life. It seemed a silly use of time. I tried explaining that blogging was a system, not a goal. But I never did a good job of it. I’ll try again here. “Writing is a skill that requires practice. So the first part of my system involves practicing on a regular basis. I didn’t know what I was practicing for, exactly, and that’s what makes it a system and not a goal. I was moving from a place with low odds (being an out-of-practice writer) to a place of good odds (a well-practiced writer with higher visibility). “The second part of my blogging system is a sort of R&D for writing. I write on a variety of topics and see which ones get the best response. I also write in different ‘voices.’ I have my humorously self-deprecating voice, my angry voice, my thoughtful voice, my analytical voice, my half-crazy voice, my offensive voice, and so on. Readers do a good job of telling me what works and what doesn’t. “When the Wall Street Journal took notice of my blog posts, they asked me to write some guest features. Thanks to all of my writing practice, and my knowledge of which topics got the best response, the guest articles were highly popular. Those articles weren’t big moneymakers either, but it all fit within my system of public practice. “My writing for the Wall Street Journal, along with my public practice on the blog, attracted the attention of book publishers, and that attention turned into a book deal. And the book deal generated speaking requests that are embarrassingly lucrative. So the payday for blogging eventually arrived, but I didn’t know in advance what path it would take. My blogging has kicked up dozens of business opportunities over the past years, so it could have taken any direction.” TF: My podcast was never intended to be a business. I was burned out after The 4-Hour Chef, which was nearly 700 pages, and I wanted a casual but creative break from big projects. Since I enjoyed being interviewed by Joe Rogan, Marc Maron, Nerdist, and other podcasting heavies, I decided to try long-form audio for six episodes. If I didn’t enjoy it after six, I would throw in the towel and walk. My rationale: Worst-case scenario, the experience would help me improve my interviewing, force me to refine my questions, and eliminate verbal tics, all of which would help later projects. One or two episodes wouldn’t give me sufficient practice for a hockey stick in the learning curve, so I somewhat arbitrarily chose six episodes as a test run. Roughly 200 episodes later, here we are.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4637 | Added on Thursday, 28 December 2017 19:57:08

 

 

Writing down what you want everyday creates affirmations effectiveness.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 4733 | Added on Thursday, 28 December 2017 19:58:50

 

 

Top 3 skills at top 25%.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4710-4733 | Added on Thursday, 28 December 2017 19:58:50

 

THE LOGIC OF THE DOUBLE OR TRIPLE THREAT On “career advice,” Scott has written the following, which is slightly trimmed for space here. This is effectively my mantra, and you’ll see why I bring it up: If you want an average, successful life, it doesn’t take much planning.

 

Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths:

1) Become the best at one specific thing.

2) Become very good (top 25%) at two or more things.

 

The first strategy is difficult to the point of near impossibility. Few people will ever play in the NBA or make a platinum album. I don’t recommend anyone even try. The second strategy is fairly easy. Everyone has at least a few areas in which they could be in the top 25% with some effort.

 

In my case, I can draw better than most people, but I’m hardly an artist. And I’m not any funnier than the average standup comedian who never makes it big, but I’m funnier than most people. The magic is that few people can draw well and write jokes. It’s the combination of the two that makes what I do so rare. And when you add in my business background, suddenly I had a topic that few cartoonists could hope to understand without living it.

 

I always advise young people to become good public speakers (top 25%). Anyone can do it with practice. If you add that talent to any other, suddenly you’re the boss of the people who have only one skill. Or get a degree in business on top of your engineering degree, law degree, medical degree, science degree, or whatever.

 

Suddenly you’re in charge, or maybe you’re starting your own company using your combined knowledge. Capitalism rewards things that are both rare and valuable. You make yourself rare by combining two or more “pretty goods” until no one else has your mix. . . . At least one of the skills in your mixture should involve communication, either written or verbal. And it could be as simple as learning how to sell more effectively than 75% of the world.

 

That’s one. Now add to that whatever your passion is, and you have two, because that’s the thing you’ll easily put enough energy into to reach the top 25%. If you have an aptitude for a third skill, perhaps business or public speaking, develop that too. It sounds like generic advice, but you’d be hard-pressed to find any successful person who didn’t have about three skills in the top 25%.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 4769-4770 | Added on Thursday, 28 December 2017 20:04:05

 

 

Every single season I set a goal . . . it’s usually two goals. It’s something very serious and something funny, something stupid.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5027 | Added on Thursday, 28 December 2017 20:05:58

 

 

Understand propaganda and psychology behind copywritting.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5022-5027 | Added on Thursday, 28 December 2017 20:05:58

 

ADVICE FROM A MENTOR “Tactics are great, but tactics become commoditized.” TF: If you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most-gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter Book, originally published in 1931.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5039 | Added on Thursday, 28 December 2017 20:06:46

 

 

Be top 25% and build a tribe.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5030-5039 | Added on Thursday, 28 December 2017 20:06:46

 

1,000 TRUE FANS “[‘1,000 True Fans’ by Kevin Kelly] was one of the seminal articles that inspired me to really build amazing material, rather than just recycling what else was out there. I knew that if I had 1,000 true fans, then not only would I be able to live doing the things I wanted, but I would be able to turn that into 2,000, 5,000, 10,000—and that is exactly what happened.

 

“In terms of getting my first 1,000 true fans, you can look at my posts. They tend to be very, very long [and definitive]. In some cases, 15, 20, 25 pages long. . . . If your material is good, if it is engaging, there is almost no maximum you can write. . . . My point is not ‘write longer.’ It is ‘do not worry about space.’

 

“Second, I cannot recommend guest posting enough. I did one for you [‘The Psychology of Automation’]—that probably took me 20 to 25 hours to write.

 

It was very detailed. It included video, all kinds of stuff, and to this day a lot of the people I meet, I ask, ‘How did you hear about me?’ and they say, ‘Oh, through Tim Ferriss.’”

 

TF: For the launch of The 4-Hour Workweek, I used this same guest posting strategy on Gigaom, Lifehacker, and other sites.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5056 | Added on Thursday, 28 December 2017 20:07:58

 

 

Give 98% way and charge 100x, ultrapremium.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5040-5056 | Added on Thursday, 28 December 2017 20:07:58

 

“I GIVE AWAY 98% OF MY MATERIAL FOR FREE AND, THEN, MANY OF MY FLAGSHIP COURSES ARE EXTREMELY EXPENSIVE. IN FACT, 10 TO 100 TIMES WHAT MY COMPETITORS CHARGE.”

 

TF: I have mirrored Ramit’s approach to pricing and selling. I rarely sell high-ticket items, but when I do, I charge 10 to 100 times what “competitors” might. In general, I split my content in a very binary fashion: free or ultra-premium. “Free” means that 99% of what I do is free to the world (e.g., podcast, blog) or nearly free (books).

 

I write on topics that A) I enjoy and want to learn more about, and that B) I think will attract intelligent, driven, and accomplished people. This is what allows ultra-premium.

 

Ultra-premium means: Once in a blue moon, I offer a high-priced and very limited product or opportunity, such as an event with 200 seats at $7.5K to $10K per seat. I can sell out a scarce, ultra-premium opportunity within 48 hours with a single blog post, as I did with my “Opening the Kimono” (OTK) event in Napa.

 

Of course, then you have to over deliver. My measurement of customer satisfaction? The Facebook group established for attendees is still active . . . 5 years later.

 

I use the network and contacts I’ve built through “free” to find excellent non-content opportunities, such as early-stage tech investing. I found Shopify, for instance, via my fans on Twitter while updating The 4-Hour Workweek.

 

I started advising Shopify when they had ~10 employees. Now they have more than 1,000 and are a publicly traded company (SHOP). Fans on social media recommended Duolingo to me when it was in private beta-testing, and I invested in the first round of financing.

 

Now, they have 100 million users and are the world’s most popular language-learning software. An openness to indirect paths means I don’t obsess over selling my “content,” and I never have. My network, partially built through writing, is my net worth. If you want to increase your income 10x instead of 10%, the best opportunities are often seemingly out of left field (e.g., books → startups).

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5058 | Added on Thursday, 28 December 2017 20:08:22

 

 

 

 

Notes on building a tribe.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5075-5186 | Added on Thursday, 28 December 2017 20:11:15

 

1,000 TRUE FANS—REVISITED I have recommended Kevin Kelly’s “1,000 True Fans” to literally millions of people. Many guests in this book have done the same. “If you only read one article on marketing, make it this one” is my common wording.

 

Here’s a highly simplified synopsis: “Success” need not be complicated. Just start with making 1,000 people extremely, extremely happy.

 

Kevin’s original piece has grown outdated in a few places, so he was kind enough to write up a newer summary of core concepts for readers of this book. Since I first read the original nearly 10 years ago, I’ve tested his concepts across dozens of businesses, many of which are now multi-billion-dollar companies. I’ve added some of my core learnings and recommendations at the end. Enter Kevin I first published this idea in 2008, when it was embryonic and ragged, and now, 8 years later, my original essay needs an update—by someone other than me.

 

Here I’ll simply restate the core ideas, which I believe will be useful to anyone making things, or making things happen.—KK To be a successful creator, you don’t need millions. You don’t need millions of dollars or millions of customers, clients, or fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only 1,000 true fans.

 

A true fan is defined as “a fan who will buy anything you produce.” These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audio versions of your book; they will purchase your next figurine, sight unseen; they will pay for the “best-of” DVD version of your free YouTube channel; they will come to your chef’s table once a month; they will buy the superdeluxe reissued hi-res box set of your stuff even though they have the low-res version.

 

They have a Google Alert set for your name; they bookmark the eBay page where your out-of-print editions show up; they come to your openings. They have you sign their copies; they buy the T-shirt, and the mug, and the hat; they can’t wait till you issue your next work. They are true fans. If you have roughly 1,000 fans like this (also known as superfans), you can make a living—if you are content to make a living, but not a fortune. Here’s how the math works.

 

You need to meet two criteria: First, you have to create enough each year that you can earn, on average, $100 profit from each true fan.

 

That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.

 

Second, you must have a direct relationship with your fans.

 

That is, they must pay you directly. You get to keep all of their support, unlike the small percentage of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 from each true fan, then you need only 1,000 of them to earn $100K per year.

 

That’s a living for most folks. 1,000 customers is a whole lot more feasible to aim for than a million fans. Millions of paying fans is just not a realistic goal to shoot for, especially when you are starting out.

 

But 1,000 fans is doable. You might even be able to remember 1,000 names. If you added one new true fan per day, it’d only take a few years to gain 1,000. True fanship is doable. Pleasing a true fan is pleasurable and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that true fans appreciate.

 

The number 1,000 is not absolute. Its significance is in its rough order of magnitude—3 orders less than a million. The actual number has to be adjusted for each person. If you are able to only earn $50 per year per true fan, then you need 2,000. (Likewise, if you can sell $200 per year, you need only 500 true fans.) Or you many need only $75K per year to live on, so you adjust downward. Or if you are a duet, or have a partner, then you need to multiply by 2 to get 2,000 fans, etc. Another way to calculate the support of a true fan is to aim to get one day of their wages per year.

 

Can you excite or please them sufficiently to earn what they make from one day’s labor? That’s a high bar, but not impossible for 1,000 people worldwide. And of course, not every fan will be super. While the support of 1,000 true fans may be sufficient for a living, for every single true fan, you might have 2 or 3 regular fans.

 

Think of concentric circles with true fans at the center and a wider circle of regular fans around them. These regular fans may buy your creations occasionally, or may have bought only once. But their ordinary purchases expand your total income. Perhaps they bring in an additional 50%. Still, you want to focus on the superfans because the enthusiasm of true fans can increase the patronage of regular fans. True fans are not only the direct source of your income, but also your chief marketing force for the ordinary fans. Fans, customers, patrons have been around forever.

 

What’s new here? A couple of things. While direct relationships with customers was the default mode in old times, the benefits of modern retailing meant that most creators in the last century did not have direct contact with consumers.

 

Often even the publishers, studios, labels, and manufacturers did not have such crucial information as the names of their customers. For instance, despite being in business for hundreds of years, no New York book publisher knew the names of their core and dedicated readers. For previous creators, these intermediates (and there was often more than one) meant you need much larger audiences to have a success. With the advent of ubiquitous peer-to-peer communication and payment systems—also known as the web today—everyone has access to excellent tools that allow anyone to sell directly to anyone else in the world. So a creator in Bend, Oregon, can sell and deliver a song to someone in Kathmandu, Nepal, as easily as a New York record label (maybe even more easily).

 

This new technology permits creators to maintain relationships so that the customer can become a fan, and so that the creator keeps the total amount of payment, which reduces the number of fans needed. This new ability for the creator to retain the full price is revolutionary, but a second technological innovation amplifies that power further.

 

A fundamental virtue of a peer-to-peer network (like the web) is that the most obscure node is only one click away from the most popular node. In other words, the most obscure, under-selling book, song, or idea is only one click away from the best-selling book, song, or idea.

 

Early in the rise of the web, the large aggregators of content and products, such as eBay, Amazon, Netflix, etc., noticed that the total sales of *all* the lowest-selling obscure items would equal, or in some cases exceed, the sales of the few best-selling items. Chris Anderson (my successor at Wired) named this effect “the Long Tail,” for the visually graphed shape of the sales distribution curve: a low, nearly interminable line of items selling only a few copies per year that form a long “tail” for the abrupt vertical beast of a few bestsellers.

 

But the area of the tail was as big as the head. With that insight, the aggregators had great incentive to encourage audiences to click on the obscure items. They invented recommendation engines and other algorithms to channel attention to the rare creations in the long tail. Even web search companies like Google, Bing, and Baidu found it in their interests to reward searchers with the obscure because they could sell ads in the long tail as well.

 

The result was that the most obscure became less obscure. If you live in any of the 2 million small towns on Earth, you might be the only one in your town to crave death metal music, or get turned on by whispering, or want a left-handed fishing reel. Before the web, you’d never have a way to satisfy that desire.

 

You’d be alone in your fascination. But now, satisfaction is only one click away. Whatever your interests as a creator are, your 1,000 true fans are one click from you. As far as I can tell there is nothing—no product, no idea, no desire—without a fan base on the Internet. Everything made or thought of can interest at least one person in a million—it’s a low bar.

 

Yet if even only one out of a million people were interested, that’s potentially 7,000 people on the planet. That means that any 1-in-a-million appeal can find 1,000 true fans.

 

The trick is to practically find those fans, or, more accurately, to have them find you. One of the many new innovations serving the true fan creator is crowdfunding. Having your fans finance your next product is genius.

 

Win-win all around.

 

There are about 2,000 different crowdfunding platforms worldwide, many of them specializing in specific fields: raising money for science experiments, bands, or documentaries. Each has its own requirements and a different funding model, in addition to specialized interests.

 

Some platforms require “all-or-nothing” funding goals; others permit partial funding; some raise money for completed projects; some, like Patreon, fund ongoing projects. Patreon supporters might fund a monthly magazine, or a video series, or an artist’s salary. The most famous and largest crowdfunder is Kickstarter, which has raised $2.5 billion for more than 100,000 projects. The average number of supporters for a successful Kickstarter project is 241 funders—far less than 1,000. That means if you have 1,000 true fans, you can do a crowdfunding campaign, because by definition a true fan will become a Kickstarter funder.

 

(Although the success of your campaign is dependent on what you ask of your fans). The truth is that cultivating 1,000 true fans is time-consuming, sometimes nerve-wracking, and not for everyone. Done well (and why not do it well?) it can become another full-time job. At best, it will be a consuming and challenging part-time task that requires ongoing skills. There are many creators who don’t want to deal with fans, and honestly should not.

 

They should just paint, or sew, or make music, and hire someone else to deal with their superfans. If that is you, and you add someone to deal with fans, a helper will skew your formula, increasing the number of fans you need, but that might be the best mix. If you go that far, then why not “subcontract” out dealing with fans to the middle people—the labels and studios and publishers and retailers? If they work for you, fine, but remember, in most cases they would be even worse at this than you would.

 

The mathematics of 1,000 true fans is not a binary choice. You don’t have to go this route to the exclusion of another. Many creators, including me, will use direct relations with superfans in addition to mainstream intermediaries. I have been published by several big-time New York publishers, I have self-published, and I have used Kickstarter to publish to my true fans. I chose each format depending on the content and my aim. But in every case, cultivating my true fans enriches the route I choose.

 

The takeaway: 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with 1,000 true fans.

 

On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there. Some Thoughts from Tim Kevin distinguishes between “making a living” and “making a fortune,” which is an important starting point for the discussion. However, it’s worth noting that these aren’t necessarily mutually exclusive.

 

Creating 1,000 true fans is also how you create massive hits, perennial mega-bestsellers, and worldwide fame (be careful what you wish for). Everything big starts small and focused (see Peter Thiel, page 232). 1,000 true fans is step #1, whether you want a $100K per year business or the next Uber. I’ve seen this with all of my fastest-growing and most successful startups.

 

They start laser-focused on 100 to 1,000 people, niche-ing down as necessary with their messaging and targeting (demographically, geographically, etc.) to get to a manageable and cost-effectively reachable number. So, you may ask yourself, “Why aim for a mere $100K when I can try to build a billion-dollar business?” Two reasons:

 

1) Aiming for the latter from the outset often leads to neglecting the high-touch 1,000 true fans who act as your most powerful unpaid marketing force for “crossing the chasm” into the mainstream. If you don’t build that initial army, you’re likely to fail.

 

2) Do you really want to build and manage a big company? For most people, it’s not a fun experience; it’s an all-consuming taskmaster.

 

There are certainly ace CEOs who thread the needle and enjoy this roller coaster, but they are outliers. Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest. And, as Kevin noted, the number of your true fans can actually be far fewer than 1,000.

 

This is particularly true if you

  1. A) produce content that attracts a niche but well-heeled group, and then
  2. B) invite and look for indirect revenue opportunities not based on onsite transactions (e.g., paid speaking, investment opportunities, consulting).

 

These can be far more lucrative than most advertising, tip jars, and the like. One reasonably common critique of “1,000 True Fans” comes from musicians, for instance, who say something along the lines of, “But I can only sell an album for $10, and I can only produce one per year. That’s only $10K and not enough to live on. ‘1,000 True Fans’ doesn’t work.” Scores of book writers have a similar argument, but it’s flawed. Remember, a true true fan will buy whatever you put out.

 

If they refuse to purchase above $10, you haven’t done the work to find and cultivate real true fans. If you have true fans, it’s your responsibility to consider (and test) higher-priced, higher-value options outside of the $10 paradigm. Don’t be locked in the pricing model of the incumbents. In 2015, Wu-Tang Clan sold a single bespoke album at auction—in a handcrafted silver and nickel box made by British-Moroccan artist Yahya—to one person for $2 million.

 

There are a lot of options between $10 and $2 million. See my “free or ultra-premium” approach on page 290, which has provided me with complete creative and financial freedom. You do not have to sacrifice the integrity of your art for a respectable income. You just need to create a great experience and charge enough. Not sure what to charge?

 

Perhaps you should figure out your Target Monthly Income (TMI) for your ideal lifestyle and work backward. For examples and a simple worksheet exercise, visit fourhourworkweek.com/tmi

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5265 | Added on Thursday, 28 December 2017 20:12:39

 

 

 

Don't be afraid to ask dumb questions.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5261-5265 | Added on Thursday, 28 December 2017 20:12:39

 

IN GENERAL—ASK THE DUMB QUESTION EVERYONE ELSE IS AFRAID TO ASK “Often, there’s a very basic, very dumb question at the center of a story that no one’s asking. One of the biggest stories I ever did, ‘The Giant Pool of Money,’ was predicated on just such a dumb question: ‘Why are the banks loaning money to people who can’t possibly pay it back?’ Asking the right dumb question is often the smartest thing you can do.” (Malcolm Gladwell also discusses this on page 573.)

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5521 | Added on Thursday, 28 December 2017 20:14:51

 

 

 

What can you build? where no one else can copy.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5510-5521 | Added on Thursday, 28 December 2017 20:14:51

 

“IF YOU HAD $100 MILLION, WHAT WOULD YOU BUILD THAT WOULD HAVE NO VALUE TO OTHERS IN COPYING?” Gabe Newell, the billionaire co-founder of video game development and distribution company Valve, has largely funded Chris’s company ChefSteps. He’s been a huge supporter, but only after asking questions that stretch Chris’s brain: “So Gabe goes, ‘If I gave you $100 million, what would you guys go build? That by building it, there’s no value for anyone copying?’ I’ll give you an example. When Intel goes to build a new chip fabricator, it’s billions and billions of dollars, and there’s no value in anybody else copying it, because not only do they have to spend even more billions to catch up, but they have to spend more billions to learn everything else Intel knows about this, and then they have to be 10 times better for anyone to want to switch. So it’s just a waste of everyone’s time [to attempt copying].”

 

TF: One of the top 10 venture capitalists I know uses a variant of this litmus test as his measurement of “disruptive”: For each $1 of revenue you generate, can you cost an incumbent $5 to $10? If so, he’ll invest. As a related aside, one of my favorite business-related PDFs floating around the Internet is “Valve: Handbook for New Employees” from Gabe’s company. As Chris put it: “It’s the only HR document you will ever knowingly want to read.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5546 | Added on Thursday, 28 December 2017 20:16:04

 

 

What information do they have?

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5539-5546 | Added on Thursday, 28 December 2017 20:16:04

 

That wasn’t the standard, and you know what the standard is. Hold the standard. Ask for help. Fix it. Do whatever’s necessary. But don’t cheat.” TIM: “But how do you manage the fine line between insisting on high standards and simply being an overbearing asshole?” [Chris now manages a company of 50+ employees.] CHRIS: “The first thing is, on a good day, I will try to step back and say, ‘What context does this person even have, and have I provided appropriate context?’ . . . Given all the context they had, maybe I would’ve made the same decision, or I could imagine somebody else making the same decision. So increasingly, I try to think about: ‘What context and visibility do I have and what do they have? Am I basically being unfair because I’m operating from a greater set of information?’”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5570 | Added on Thursday, 28 December 2017 20:18:29

 

 

Add my goals to the wake up list. Explore asking myself, what if the goal was easy to achieve?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5676 | Added on Thursday, 28 December 2017 20:19:55

 

 

 

Keeping my feet on the ground and remembering what I am capable of.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5673-5676 | Added on Thursday, 28 December 2017 20:19:55

 

REMEMBER WHO YOU ARE “Every time I left the house, my dad would always say, ‘Remember who you are.’ Now that I am a father, this is a very profound thing to me. At the time I was like, ‘Dad, what the hell? You’re so weird. Like I’m gonna forget who I am? What are you saying?’ Now, I’m like, ‘Gosh, that guy was kind of smart.’”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5718 | Added on Thursday, 28 December 2017 20:21:09

 

 

Question yourself. I do not understand.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5704-5718 | Added on Thursday, 28 December 2017 20:21:09

 

THE VALUE OF “I DON’T UNDERSTAND” “My PhD advisor [at Carnegie Mellon was] a guy named Manuel Blum, who many people consider the father of cryptography [encryption, etc.]. He’s amazing and he’s very funny. I learned a lot from him. When I met him, which was like 15 years ago, I guess he was in his 60s, but he always acted way older than he actually was. He just acted as if he forgot everything. . . . “I had to explain to him what I was working on, which at the time was CAPTCHA, these distorted characters that you have to type all over the Internet. It’s very annoying. That was the thing I was working on [later acquired by Google], and I had to explain it to him. It was very funny, because usually I would start explaining something, and in the first sentence he would say, ‘I don’t understand what you’re saying,’ and then I would try to find another way of saying it, and a whole hour would pass and I could not get past the first sentence. He would say, ‘Well, the hour’s over. Let’s meet next week.’ This must have happened for months, and at some point I started thinking, ‘I don’t know why people think this guy’s so smart.’ Later, [I understood what he was doing]. This is basically just an act. Essentially, I was being unclear about what I was saying, and I did not fully understand what I was trying to explain to him. He was just drilling deeper and deeper and deeper until I realized, every time, that there was actually something I didn’t have clear in my mind. He really taught me to think deeply about things, and I think that’s something I have not forgotten.” TF: This week, try experimenting with saying “I don’t understand. Can you explain that to me?” more often. (See Malcolm Gladwell’s mention of his father on page 573.) BUILDING

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5936 | Added on Thursday, 28 December 2017 20:22:39

 

 

Where innovation takes place.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5931-5936 | Added on Thursday, 28 December 2017 20:22:39

 

DON’T ACCEPT THE NORMS OF YOUR TIME “I was talking with this billionaire friend of mine, and I was saying, ‘I’d really like to write a book about the way your mind works.’ He was [commenting on] the difference between someone who isn’t a billionaire and a billionaire. . . . He said, ‘The biggest mistake you can make is to accept the norms of your time.’ Not accepting norms is where you innovate, whether it’s with technology, with books, with anything. So, not accepting the norm is the secret to really big success and changing the world.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 5963 | Added on Thursday, 28 December 2017 20:23:31

 

 

3 drafts of writing.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5948-5963 | Added on Thursday, 28 December 2017 20:23:31

 

EDIT FOR YOU, YOUR FANS, THEN YOUR HATERS Neil edits his writing in three phases.

 

Paraphrased: First, I edit for me. (What do I like?)

Second, I edit for my fans. (What would be most enjoyable and helpful to my fans?)

Third, I edit for my haters. (What would my detractors try and pick apart, discredit, or make fun of?)

 

Neil elaborates on the last: “I always use Eminem as an example. You can’t really criticize Eminem, because [in his songs] he impersonates the critics and then answers them. . . . There’s nothing that people have said about him that [isn’t] already answered or accomplished in some self-aware way.

 

So, I really want to answer the critics—their questions, their critiques—in a way that is still fun and entertaining.

 

[That’s] the idea of ‘hater-proofing’ it.”

 

“Hater-proofing” can take many forms, whether making fun of yourself (“I know this is laughably contradictory, but . . .”) or bringing up a likely criticism and addressing it head on (e.g., “Some people might understandably say . . . [criticism].”).

 

Seneca does a fantastic job of the latter in The Moral Letters of Lucilius, and Scott Adams (page 261) used a similar technique in his novel God’s Debris.

 

“Writer’s block does not actually exist. . . . Writer’s block is almost like the equivalent of impotence. It’s performance pressure you put on yourself that keeps you from doing something you naturally should be able to do.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6044 | Added on Thursday, 28 December 2017 20:27:42

 

 

What are people's incentives to collaborate.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 6034-6044 | Added on Thursday, 28 December 2017 20:27:42

 

WHAT ARE THEIR INCENTIVES?

 

It’s always smart, before starting any collaboration, to ask yourself:

“What are their incentives and the timelines of their incentives?

How do they measure ‘success’?

Are we aligned?”

 

Don’t make short-term all-or-nothing bets on gimmicks, if you’re playing the long game. There will often be pressure from people who are thinking about a promotion next quarter, not your career in 1 to 10 years.

 

Mike shared a story about advice Linkin Park got from their label in the very beginning: “And they tell us things like, ‘Well, you guys need a gimmick. We want to dress Joe in a lab coat and a cowboy hat. And Chester, you should kick a shoe off at every show.’ It was stupid record-company stuff that sounds like something out of a movie like This Is Spinal Tap.

 

But it was absolutely true, and these were real suggestions. I imagine that if you [reminded them now] they’d say, ‘Oh, no, I was totally joking.’ I assure you they were not joking.” The band agreed amongst themselves to stick to their guns, and they offered their label two choices: shelve us, or let us do what we know how to do.

 

It worked. I’ve “missed” many great financial opportunities predicated on gimmicks. As Thomas Huxley famously said, “It is far better for a man to go wrong in freedom than to go right in chains.” If you’re good, you’ll have more than one chance.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6370 | Added on Thursday, 28 December 2017 20:29:08

 

 

Why goals should be 10x and not 10%.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 6359-6370 | Added on Thursday, 28 December 2017 20:29:08

 

THE BENEFITS OF THINKING 10X VERSUS 10% “I interviewed Astro Teller [for my book Bold]. Astro is the head of Google X (now called ‘X’), Google skunkworks. . . .

 

He says, ‘When you go after a moonshot—something that’s 10 times bigger, not 10% bigger—a number of things happen. . . .’

 

“First of all, when you’re going 10% bigger, you’re competing against everybody. Everybody’s trying to go 10% bigger. When you’re trying to go 10 times bigger, you’re there by yourself.

 

For me, [take asteroid mining as an example]. I don’t have a lot of asteroid mining competition out there, or prospecting. Or take human longevity, trying to add 40 years in healthy lifespan with HLI. There are not a lot of companies out there [attempting this].

 

“The second thing is, when you are trying to go 10 times bigger, you have to start with a clean sheet of paper, and you approach the problem completely differently.

 

I’ll give you my favourite example: Tesla. How did Elon start Tesla and build from scratch the safest, most extraordinary car, not even in America, but I think in the world? It’s by not having a legacy from the past to drag into the present. That’s important. “The third thing is when you try to go 10 times bigger versus 10% bigger, it’s typically not 100 times harder, but the reward is 100 times more.”

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6398 | Added on Thursday, 28 December 2017 20:30:25

 

 

Peter's law to consider.

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 6380-6398 | Added on Thursday, 28 December 2017 20:30:25

 

PETER’S LAWS Peter has a set of rules that guide his life. His 28 Peter’s Laws have been collected over decades. Here are some of my favorites:

Law 2: When given a choice . . . take both.

Law 3: Multiple projects lead to multiple successes.

Law 6: When forced to compromise, ask for more.

Law 7: If you can’t win, change the rules.

Law 8: If you can’t change the rules, then ignore them.

Law 11: “No” simply means begin again at one level higher.

Law 13: When in doubt: THINK.

Law 16: The faster you move, the slower time passes, the longer you live.

Law 17: The best way to predict the future is to create it yourself. (adopted from Alan Kay)

Law 19: You get what you incentivize. Law 22: The day before something is a breakthrough, it’s a crazy idea. Law 26: If you can’t measure it, you can’t improve it.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6625 | Added on Thursday, 28 December 2017 20:32:17

 

 

Importance of specific questions.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6801 | Added on Thursday, 28 December 2017 20:34:13

 

 

OVERWHEALMED, how to overcome

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 6749-6801 | Added on Thursday, 28 December 2017 20:34:14

 

Are You Having a Breakdown or a Breakthrough?

A Short How-To Guide “Make your peace with the fact that saying ‘no’ often requires trading popularity for respect.” —Greg McKeown, Essentialism If you’re suffering from a feeling of overwhelm, it might be useful to ask yourself two questions:

  1. In the midst of overwhelm, is life not showing me exactly what I should subtract?
  2. Am I having a breakdown or a breakthrough?

 

As Marcus Aurelius and Ryan Holiday (page 334) would say, “The obstacle is the way.” This doesn’t mean seeing problems, accepting them, and leaving them to fester. Nor does it mean rationalizing problems into good things.

 

To me, it means using pain to find clarity.

 

If pain is examined and not ignored, it can show you what to excise from your life.

For me, step one is always the same: Write down the 20% of activities and people causing 80% or more of your negative emotions.

My step two is doing a “fear-setting” exercise on paper (page 463), in which I ask and answer, “What is really the worst that could happen if I stopped doing what I’m considering? And so what? How could I undo any damage?”

 

Allow me to share a real-world example: a transcript of the journal page that convinced me to write this and kickstart an extended startup vacation. The questions in my mind were: “What is really the worst that could happen if I stopped angel investing for a minimum of 6 to 12 months? Do those worst-case scenarios really matter? How could I undo any potential damage? Could I do a 2-week test?”

 

As you’ll notice, I made lists of the guaranteed upsides versus speculative downsides. If we define “risk” as I like to—the likelihood of an irreversible negative outcome—we can see how stupid (and unnecessarily painful) all my fretting and procrastination was.

 

All I needed to do was put it on paper. Hit snooze 4–5 times, so up at ~10:15 instead of 8:33. The anxiety is mostly related to email and startups: new pitches, new intros, etc.

 

Do a 2-week test where “no” to ALL cold intros and pitches? Why am I hesitant? For saying “no” to all:

 

PROS:

—100% guaranteed anxiety reduction

—Feeling of freedom

—Less indecision, less deliberation, far more bandwidth for CREATING, for READING, for PHYSICAL [TRAINING], for EXPERIMENTS CONS (i.e., why not?):

—Might find the next Uber (<10% chance)

—Who cares? Wouldn’t materialize for 7–9 years minimum. If Uber pops (IPO), it won’t matter.

—Not get more deals. But who cares?

 

*Dinner with 5 friends fixes it.

*One blog post [for sourcing from readers] fixes it.

*NONE of my best deals (Shyp, Shopify, Uber, Twitter, Facebook, Alibaba, etc.) came from cold intros from acquaintances.

 

If try 2 weeks, how to ensure successful:

—I don’t even see [new] startup emails.

—No con-calls. [Cite] “con-call vacation” → push to email or EOD [end-of-day review with assistant].

—Offer [additional] “office hours” on Fridays [for existing portfolio]?

 

I ultimately realized: If I set up policies to avoid new startups for 2 weeks, the systems will persist. I might as well make it semi-permanent and take a real “startup vacation.”

 

Now it’s your turn: What do you need a vacation from?

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6823 | Added on Thursday, 28 December 2017 20:34:54

 

 

Overcoming what ifs

==========

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 6801-6824 | Added on Thursday, 28 December 2017 20:34:54

 

My Challenge to You:

Write Down the “What Ifs”

 

“I am an old man and I have known a great many troubles, but most of them never happened.” —Mark Twain

 

“He who suffers before it is necessary suffers more than is necessary.” —Seneca Tonight

 

Tomorrow morning, think of a decision you’ve been putting off, and challenge the fuzzy “what ifs” holding you hostage.

 

If not now, when?

If left at the status quo, what will your life and stress look like in 6 months? In 1 year? In 3 years?

Who around you will also suffer?

 

I hope you find the strength to say “no” when it matters most. I’m striving for the same, and only time will tell if I pull it off. So far, it’s turned out better than I ever could have imagined. What will I spend my time on next?

 

More crazy experiments and creative projects, of course. Things are going to get nuts. But more important—how could you use a new lease on life?

 

To surf every day, like the attorney in The 4-Hour Workweek who quit the rat race to build his own business paradise in Brazil? To travel with your family around the world for more than 1,000 days?

 

To learn languages or work remotely in more than 20 countries while building a massive business?

 

It’s all possible. I know because those are all case studies from my readers. It can all be done.

 

The options are practically limitless. So start by writing them down. Dig into your fears, and you’ll often find that the mental monsters are harmless scarecrows.

 

Sometimes, it just takes a piece of paper and a few questions to create a breakthrough. What do you have to lose? Chances are, next to nothing.

==========

Tools of Titans (Timothy Ferriss)

- Your Note at location 6988 | Added on Thursday, 28 December 2017 20:36:06

 

 

Tools of Titans (Timothy Ferriss)

- Your Highlight at location 5075-5186 | Added on Thursday, 28 December 2017 20:11:15

 

1,000 TRUE FANS—REVISITED I have recommended Kevin Kelly’s “1,000 True Fans” to literally millions of people. Many guests in this book have done the same. “If you only read one article on marketing, make it this one” is my common wording.

Here’s a highly simplified synopsis: “Success” need not be complicated. Just start with making 1,000 people extremely, extremely happy.

Kevin’s orginal piece has grown outdated in a few places, so he was kind enough to write up a newer summary of core concepts for readers of this book. Since I first read the original nearly 10 years ago, I’ve tested his concepts across dozens of businesses, many of which are now multi-billion-dollar companies. I’ve added some of my core learnings and recommendations at the end. Enter Kevin I first published this idea in 2008, when it was embryonic and ragged, and now, 8 years later, my original essay needs an update—by someone other than me.

Here I’ll simply restate the core ideas, which I believe will be useful to anyone making things, or making things happen.—KK To be a successful creator, you don’t need millions. You don’t need millions of dollars or millions of customers, clients, or fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only 1,000 true fans.

Truefans-1

A true fan is defined as “a fan who will buy anything you produce.” These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audio versions of your book; they will purchase your next figurine, sight unseen; they will pay for the “best-of” DVD version of your free YouTube channel; they will come to your chef’s table once a month; they will buy the superdeluxe reissued hi-res box set of your stuff even though they have the low-res version.

They have a Google Alert set for your name; they bookmark the eBay page where your out-of-print editions show up; they come to your openings. They have you sign their copies; they buy the T-shirt, and the mug, and the hat; they can’t wait till you issue your next work. They are true fans. If you have roughly 1,000 fans like this (also known as superfans), you can make a living—if you are content to make a living, but not a fortune. Here’s how the math works.

You need to meet two criteria: First, you have to create enough each year that you can earn, on average, $100 profit from each true fan.

That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.

 

Second, you must have a direct relationship with your fans.

That is, they must pay you directly. You get to keep all of their support, unlike the small percentage of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 from each true fan, then you need only 1,000 of them to earn $100K per year.

That’s a living for most folks. 1,000 customers is a whole lot more feasible to aim for than a million fans. Millions of paying fans is just not a realistic goal to shoot for, especially when you are starting out.

But 1,000 fans is doable. You might even be able to remember 1,000 names. If you added one new true fan per day, it’d only take a few years to gain 1,000. True fanship is doable. Pleasing a true fan is pleasurable and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that true fans appreciate.

 

The number 1,000 is not absolute. Its significance is in its rough order of magnitude—3 orders less than a million. The actual number has to be adjusted for each person. If you are able to only earn $50 per year per true fan, then you need 2,000. (Likewise, if you can sell $200 per year, you need only 500 true fans.) Or you many need only $75K per year to live on, so you adjust downward. Or if you are a duet, or have a partner, then you need to multiply by 2 to get 2,000 fans, etc. Another way to calculate the support of a true fan is to aim to get one day of their wages per year.

Can you excite or please them sufficiently to earn what they make from one day’s labor? That’s a high bar, but not impossible for 1,000 people worldwide. And of course, not every fan will be super. While the support of 1,000 true fans may be sufficient for a living, for every single true fan, you might have 2 or 3 regular fans.

Think of concentric circles with true fans at the center and a wider circle of regular fans around them. These regular fans may buy your creations occasionally, or may have bought only once. But their ordinary purchases expand your total income. Perhaps they bring in an additional 50%. Still, you want to focus on the superfans because the enthusiasm of true fans can increase the patronage of regular fans. True fans are not only the direct source of your income, but also your chief marketing force for the ordinary fans. Fans, customers, patrons have been around forever.

 

What’s new here? A couple of things. While direct relationships with customers was the default mode in old times, the benefits of modern retailing meant that most creators in the last century did not have direct contact with consumers.

Often even the publishers, studios, labels, and manufacturers did not have such crucial information as the names of their customers. For instance, despite being in business for hundreds of years, no New York book publisher knew the names of their core and dedicated readers. For previous creators, these intermediates (and there was often more than one) meant you need much larger audiences to have a success. With the advent of ubiquitous peer-to-peer communication and payment systems—also known as the web today—everyone has access to excellent tools that allow anyone to sell directly to anyone else in the world. So a creator in Bend, Oregon, can sell and deliver a song to someone in Kathmandu, Nepal, as easily as a New York record label (maybe even more easily).

This new technology permits creators to maintain relationships so that the customer can become a fan, and so that the creator keeps the total amount of payment, which reduces the number of fans needed. This new ability for the creator to retain the full price is revolutionary, but a second technological innovation amplifies that power further.

 

A fundamental virtue of a peer-to-peer network (like the web) is that the most obscure node is only one click away from the most popular node. In other words, the most obscure, under-selling book, song, or idea is only one click away from the best-selling book, song, or idea.

Early in the rise of the web, the large aggregators of content and products, such as eBay, Amazon, Netflix, etc., noticed that the total sales of *all* the lowest-selling obscure items would equal, or in some cases exceed, the sales of the few best-selling items. Chris Anderson (my successor at Wired) named this effect “the Long Tail,” for the visually graphed shape of the sales distribution curve: a low, nearly interminable line of items selling only a few copies per year that form a long “tail” for the abrupt vertical beast of a few bestsellers.

But the area of the tail was as big as the head. With that insight, the aggregators had great incentive to encourage audiences to click on the obscure items. They invented recommendation engines and other algorithms to channel attention to the rare creations in the long tail. Even web search companies like Google, Bing, and Baidu found it in their interests to reward searchers with the obscure because they could sell ads in the long tail as well.

The result was that the most obscure became less obscure. If you live in any of the 2 million small towns on Earth, you might be the only one in your town to crave death metal music, or get turned on by whispering, or want a left-handed fishing reel. Before the web, you’d never have a way to satisfy that desire.

 

You’d be alone in your fascination. But now, satisfaction is only one click away. Whatever your interests as a creator are, your 1,000 true fans are one click from you. As far as I can tell there is nothing—no product, no idea, no desire—without a fan base on the Internet. Everything made or thought of can interest at least one person in a million—it’s a low bar.

Yet if even only one out of a million people were interested, that’s potentially 7,000 people on the planet. That means that any 1-in-a-million appeal can find 1,000 true fans.

The trick is to practically find those fans, or, more accurately, to have them find you. One of the many new innovations serving the true fan creator is crowdfunding. Having your fans finance your next product is genius.

Win-win all around.

 

There are about 2,000 different crowdfunding platforms worldwide, many of them specializing in specific fields: raising money for science experiments, bands, or documentaries. Each has its own requirements and a different funding model, in addition to specialized interests.

Some platforms require “all-or-nothing” funding goals; others permit partial funding; some raise money for completed projects; some, like Patreon, fund ongoing projects. Patreon supporters might fund a monthly magazine, or a video series, or an artist’s salary.

The most famous and largest crowdfunder is Kickstarter, which has raised $2.5 billion for more than 100,000 projects. The average number of supporters for a successful Kickstarter project is 241 funders—far less than 1,000. That means if you have 1,000 true fans, you can do a crowdfunding campaign, because by definition a true fan will become a Kickstarter funder.

(Although the success of your campaign is dependent on what you ask of your fans). The truth is that cultivating 1,000 true fans is time-consuming, sometimes nerve-wracking, and not for everyone. Done well (and why not do it well?) it can become another full-time job. At best, it will be a consuming and challenging part-time task that requires ongoing skills. There are many creators who don’t want to deal with fans, and honestly should not.

 

They should just paint, or sew, or make music, and hire someone else to deal with their superfans. If that is you, and you add someone to deal with fans, a helper will skew your formula, increasing the number of fans you need, but that might be the best mix. If you go that far, then why not “subcontract” out dealing with fans to the middle people—the labels and studios and publishers and retailers? If they work for you, fine, but remember, in most cases they would be even worse at this than you would.

The mathematics of 1,000 true fans is not a binary choice. You don’t have to go this route to the exclusion of another. Many creators, including me, will use direct relations with superfans in addition to mainstream intermediaries. I have been published by several big-time New York publishers, I have self-published, and I have used Kickstarter to publish to my true fans. I chose each format depending on the content and my aim. But in every case, cultivating my true fans enriches the route I choose.

 

The takeaway: 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with 1,000 true fans.

On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there. Some Thoughts from Tim Kevin distinguishes between “making a living” and “making a fortune,” which is an important starting point for the discussion. However, it’s worth noting that these aren’t necessarily mutually exclusive.

Creating 1,000 true fans is also how you create massive hits, perennial mega-bestsellers, and worldwide fame (be careful what you wish for). Everything big starts small and focused (see Peter Thiel, page 232). 1,000 true fans is step #1, whether you want a $100K per year business or the next Uber. I’ve seen this with all of my fastest-growing and most successful startups.

 

They start laser-focused on 100 to 1,000 people, niche-ing down as necessary with their messaging and targeting (demographically, geographically, etc.) to get to a manageable and cost-effectively reachable number. So, you may ask yourself, “Why aim for a mere $100K when I can try to build a billion-dollar business?” Two reasons:

1) Aiming for the latter from the outset often leads to neglecting the high-touch 1,000 true fans who act as your most powerful unpaid marketing force for “crossing the chasm” into the mainstream. If you don’t build that initial army, you’re likely to fail.

2) Do you really want to build and manage a big company? For most people, it’s not a fun experience; it’s an all-consuming taskmaster.

There are certainly ace CEOs who thread the needle and enjoy this roller coaster, but they are outliers. Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest. And, as Kevin noted, the number of your true fans can actually be far fewer than 1,000.

This is particularly true if you

  1. produce content that attracts a niche but well-heeled group, and then
  2. invite and look for indirect revenue opportunities not based on onsite transactions (e.g., paid speaking, investment opportunities, consulting).

These can be far more lucrative than most advertising, tip jars, and the like. One reasonably common critique of “1,000 True Fans” comes from musicians, for instance, who say something along the lines of, “But I can only sell an album for $10, and I can only produce one per year. That’s only $10K and not enough to live on. ‘1,000 True Fans’ doesn’t work.” Scores of book writers have a similar argument, but it’s flawed. Remember, a true true fan will buy whatever you put out.

If they refuse to purchase above $10, you haven’t done the work to find and cultivate real true fans. If you have true fans, it’s your responsibility to consider (and test) higher-priced, higher-value options outside of the $10 paradigm. Don’t be locked in the pricing model of the incumbents. In 2015, Wu-Tang Clan sold a single bespoke album at auction—in a handcrafted silver and nickel box made by British-Moroccan artist Yahya—to one person for $2 million.

There are a lot of options between $10 and $2 million. See my “free or ultra-premium” approach on page 290, which has provided me with complete creative and financial freedom. You do not have to sacrifice the integrity of your art for a respectable income. You just need to create a great experience and charge enough. Not sure what to charge?

Perhaps you should figure out your Target Monthly Income (TMI) for your ideal lifestyle and work backward. For examples and a simple worksheet exercise, visit Tim Ferriss website: fourhourworkweek.com/tmi

After 7 years of searching, I have found my idol.

Cincinnatus's path. To whom I can relate to, with my mission.

“Cincinnatus. He was an emperor of the Roman Empire. Cincinnati, the city, by the way, is named after him because he was a big idol of George Washington’s.

He is a great example of success because he was asked to reluctantly step into power and become the emperor and to help, because Rome was about to get annihilated by all the wars and battles.

He was a farmer. Powerful guy.

He went and took on the challenge, took over Rome, took over the army, and won the war. After they won the war, he felt he’d done his mission and was asked to go and be the emperor, and he gave the ring back and went back to farming.

He didn’t only do this once.

He did it twice. When they tried to overthrow the empire from within, they asked him back and he came back.

He cleaned up the mess through great, great leadership. He had tremendous leadership quality in bringing people together.

And again, he gave the ring back and went back to farming.”

Mousuf Zaman.C

I won't become an expert in space of 1-3 months,
At most, I can hope to become top 20%.
At least, be able to answer group audience till daybreak.
A simple desire to understand topics of my personal interest.

Let us take the topic artificial intelligence and machine learning.
How can I have a good grasp? How can I learn?
Topic dependency, it takes 30 hours, 3 weeks or 3 months.

Here is the process I have found to work best.

Feel the topic @Wikipedia, then click through the reference links.
Google: ["Topic Name" + PDF], look for whitepapers and industry reports.
My favourite source, www.researchgate.net, 1000s of academic research.

Watch and listen to videos/ podcasts uploaded to YouTube.com.
Everything related to the topic, be it lectures or interviews.

Take few hours out to open multiple browser window,
Each window, search good and bad related to the topic.
Procrastinate by opening 30 or 40 tabs on each window.

This no doubt will strain you out at the start,
Yet you will figure out sites and curators to trust.

Through practice, you will with ease, grasp anxious intimidating topics.

10am — Get up and to the kitchen for catch-up with grandma. Make breakfast of bread, my favourite.  (I’m typing this at 1 am, as I do my best writing from 12 - 3 am)

10:30-12* — Idea generation for MFluence's customer journey.

12 noon — Make a cup of tea after going for 20 mins walk.

12:30 — Lunch, consisting of glutinous rice with chicken and veg broth (I have this almost every day.)

1-5pm* — Work time! Focusing on MFluence and GYAEN 90% in December. (Have Merlin TV series playing in the background.)

5pm* — Review GYAEN's 50 Young Global Leaders.

6pm — Spend time with family.

6:30-9pm — Go out for a walk, speak on the phone at the same time,

9-11pm — Shower, dinner and then catch up on Tv Series .

11-2am — Chill out and do whatever, probably reading for enjoyment or drinking catching up with team or friends. At home (phone) or out. Followed by sleep!

I have been testing software past 3 months. 80% was atrocious, however, the following free software has become part of me:

- HubSpot customer relation management system online app
https://www.hubspot.com/crm

- A text expander software 'Phrase Express'
https://www.youtube.com/watch?v=D7Y_PJwEAss (see why you should use it)

- Gmail add-on: Boomerang (https://www.boomeranggmail.com/)
- Gmail add-on: Mailtrack (https://mailtrack.io/en)

- For online Anonymity, switch to TorBrowser (www.torproject.org/)

- Finally, with going back to Universtiy, learn to programme the easy way (https://www.raspberrypi.org/)

Hope they aid you, like it has with me.

Always, I have always, loathed those who hide award websites.
Absolutely, made no clear sense as to why this happens.
Are you afraid of competition, those you face every day?

Maybe it's just because some are just conventionally that way.
Frustrating it is that, many don't share opportunities which exist.
Open windows, allow those around you to overcome and achieve.

Giving someone the key shouldn't be kept secret, should it?

With the challenge accepted, I decided to solve this problem,
I didn't believe that I could, by myself, change everyone.
Deciding to go the full mile of creating award database.

Knowing it's a towering task, I asked myself the following:
"How would the process look like if it was easy?"
Calling up several award hosts and nomination writers one afternoon,

I give you the company: "Boost", the global awards database author.
https://awards-list.co.uk

The best tool for searching for the trends when thinking of a book topic and title

Use Übersuggest to quickly find new keywords not available in the Google Keyword Planner.

Image result for ubersuggest

Start using a CRM that's free HubSpot

hubspot-crm-deals

Modern Precrafted homes by Revolution, who are enroute to become the first unicorn in the Philippines 

Image result for revolution precrafted

 

 

Isaac Asimov asks how do people get new ideas

I am fortunate to come across amazing companies every day. Usually, I pick the one that inspires me, then I write 10 ideas from them and send it over to the founder of that company.Everyday. It used to take me

Everyday. It used to take me half hour, now within 12/15 minutes, it's done. Since I started it, my life has changed every 3/5 months for the better. Try it.

The Forum of Young Global Leaders Annual Report 15/16

Annual Report 2015-2016 - understanding what the Young Global Leaders have been changing the world.

If I was involved: Well I am, check out the 50 young global leaders - who have as talented as those selected however have been working under the radar. Working on the United Nations 17 Sustainable Development Goals.

Image result for young global leaders wef

Lessons from 50,000 Interviews: Larry King and Cal Fussman

Cal Fussman (@calfussman) is a New York Times bestselling author and a writer-at-large for Esquire magazine, where he is best known for being a primary writer of the “What I’ve Learned” feature. He has transformed oral history into an art form, conducting probing interviews with a long list of icons who’ve shaped the last 50 years of world history.

Larry King (@kingsthings) has been dubbed “The most remarkable talk show host on TV, ever” by TV Guide and “Master of the mic” by Time Magazine. Larry’s been described as the Muhammad Ali of the broadcast interview, and he’s been inducted into five of the nation’s leading broadcasting halls of fame. He’s the recipient of the Allen H. Neuharth Award for Excellence in Journalism, an Emmy, the George Foster Peabody Award for Excellence in Broadcasting, ten CableACE awards — the list goes on. Enjoy!

 

Show Notes

  • Two legendary interviewers enter. [04:37]
  • From Brooklyn to Miami: How Larry got involved in broadcasting. [06:18]
  • Why Larry’s last name was changed from Zeiger to King. [12:36]
  • Thanks to stage fright, Larry’s first time behind the mic was almost his last. [14:21]
  • The secret of Larry’s business. [15:18]
  • The real reason for Larry’s career longevity. [18:45]
  • What scared Cal the most about going from writing to podcasting. [20:20]
  • An Al Pacino story about confidence; a Marlon Brando story about ad-libbing (and wine). [21:51]
  • Larry on being in the moment. [25:43]
  • Cal’s favorite Larry King story. [27:10]
  • When Larry took emergency broadcasting to a whole new level. [31:55]
  • Even with relaxed standards, Larry still won’t curse on the air. [36:05]
  • Is curiosity ingrained, or is it something that can be taught? Larry’s rules for making curiosity work for him. [37:40]
  • Contrary to popular opinion, there are dumb questions. Here’s how Larry avoids asking them. [41:18]
  • Can Larry’s methods be used by people in other fields? [43:08]
  • What does communication lose when eye contact is no longer part of the equation? [43:58]
  • How would Larry have interviewed Hitler with curiosity rather than judgment? [44:51]
  • The power of control in questions. [48:49]
  • Is the podcast the modern inheritor of the traditional long-form interview? [51:48]
  • What does Larry consider his “bible?” [52:58]
  • Larry’s lifelong broadcasting motto. [55:30]
  • Does Larry have advice for young people who want to learn to ask better questions? How can someone become a better listener? [56:25]
  • What’s Larry’s secret for getting a sincere response from people? [59:24]
  • How you ask a question is often more important than what you’re asking. [1:00:37]
  • What would Larry’s billboard say? [1:02:20]
  • Books that have had an impact on Larry, what he’s reading now, and the book he’s gifted most. [1:02:52]
  • “The ‘why?’ person fears death.” [1:05:05]
  • Larry prefers paper tickets he can hold in his hand — whether they’re for ballparks or airplanes. [1:07:27]
  • What advice would Larry give to a college senior about to enter the real world? [1:09:04]
  • What has Larry learned from his failures? [1:10:25]
  • Bad advice Larry hears often? [1:14:07]
  • The most worthwhile investment in time, money, or energy that Larry has made. [1:18:03]
  • If Larry finds he’s lost focus, what does he do to regain it? [1:19:32]
  • How do Larry and Cal’s bucket lists differ? [1:21:13]
  • Cal has a bucket list request for Larry. [1:24:40]